Module Title: Business Strategy
Course Title/s: Business Studies
Business & Management & Pathways
Coursework: Strategy Report Weighting: 100
100-70% 69-60% 59-50% 49-40% 39-30% (Fail) 29-0% (Fail)
1. Use of Module Concepts
LO1: Critically apply appropriate strategy concepts and analysis tools in order to undertake holistic and in-depth critical analysis in relation to real life organisational situations.
Significant conceptual underpinning. Clear evidence of the interrelationships between concepts is evidence. Significant evidence of conceptual insight. Very good conceptual underpinning. Some evidence of conceptual interrelationships. Very good evidence of conceptual insight. Good conceptual underpinning. Good understanding of conceptual interrelationships. Good application of a range of concepts; good evidence of insight. Limited conceptual underpinning. Limited understanding of conceptual interrelationships. Formulaic application of limited range of concepts; limited conceptual insight. Insufficient [relevant] conceptual underpinning. Where conceptual underpinning evident fails to address relevant topics, marks will be given to a maximum of 29% available.
2 Critical Analysis
LO2: Synthesise analytical evidence using logical reasoning to enable the formulation and presentation of clear, well-structured and balanced arguments and options in relation to real life organisational situations.
Only analytical commentary.
No evidence of descriptive statements. Significant evidence of analytical insight. Mostly analytical commentary. Very few descriptive statements. Very good evidence of analytical insight.
Some analytical commentary. Some descriptive statements. Good evidence of analytical insight.
Mainly descriptive statements. Limited evidence of analytical commentary. Limited evidence of analytical insight. Insufficient evidence of [relevant] analytical commentary. Insufficient evidence of analytical insight. Where critical analysis evident fails to address relevant topics, marks will be given to a maximum of 29% available.