Assessment Guide (2021.2 Online): THT3111 Environmental and Cultural
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Assignment Four: Case Study
Due Date Value
Week 10 October 2021
Individual Case Study ^2 23:55hrs 40%
Task Description
This assessment consists of a case study on natural-ecological and cultural-heritage management principles within the tourism sector. The case study will reflect issues and key themes that have been included in this subject over 12 weeks. It requires students to analyse and critique the experiences offered by a destination and its competitors; to be aware of the global challenges in maintaining cultural-heritage and environmental resilience in a contemporary real-world context; and to recommend improvements to stakeholder management and appropriate changes to existing sustainability strategies or alternatively, the introduction of new approaches to sustainable management.
Each student will nominate a site from the following UNESCO World Heritage listed cultural sites:
• Historic City of Meknes (Morocco)
• Town of Bamberg (Germany)
• City of Valletta (Malta)
• Historic District of Old Quebec (Canada)
• Historic Centre of Prague (Czech Republic)
The case study report must contain the following analysis and information:
• A brief introduction of your World Heritage Site and your report
• The current Australian industry trends towards cultural (heritage) tourism
• A scholarly analysis of ownership, management structure and stakeholders
• A profile of the site's significance; cultural heritage management approach including stakeholder involvement and applied conservation and sustainability principles
• The current stage of relationship between heritage and tourism management at the chosen site
• A discussion on the tangible and/or intangible cultural heritage values of the site
• An analysis of visitation numbers and types of cultural tourists attracted to the site
• Explanation of the importance of involvement of local residents as gatekeepers relating to tourism development
• A definition of and the use/suitability of the Burra Charter as a tool for sustainable development at your site
• A complete heritage asset audit of their chosen site and an interpretation of the outcome
• Analysis of the (potential) threats to the heritage of your site
• A proposed set of recommendations in response to any shortcomings and/or identification of management opportunities identified in their research, including suggestions for the use of technology
Task Length:
• 2600 words
• Estimated workload: 22 hours
Assessment Guide (2021.2 Online): THT3111 Environmental and Cultural
page 2 of 3
Task Requirements
The report should include the following:
• A Title Page with the student's name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
• An Executive Summary which includes the main findings and recommendations of the report;
• A Table of Contents with section numbers, section titles/headings (see below for guidance) and page numbers;
• A brief introduction of your World Heritage Site and your report
• The current industry trends towards cultural (heritage) tourism
• A scholarly analysis of ownership, management structure and stakeholders
• A profile of the site's significance; cultural heritage management approach including stakeholder involvement and applied conservation and sustainability principles
• The current stage of relationship between heritage and tourism management at the chosen site
• A discussion on the tangible and/or intangible cultural heritage values of the site
• An analysis of visitation numbers and types of cultural tourists attracted to the site
• Explanation of the importance of involvement of local residents as gatekeepers relating to tourism development
• A definition of and the use/suitability of the Burra Charter as a tool for sustainable development at your site
• A complete heritage asset audit of their chosen site and an interpretation of the outcome
• Analysis of the (potential) threats to the heritage of your site
• A proposed set of recommendations in response to any shortcomings and/or identification of management opportunities identified in their research, including suggestions for the use of technology
• Reference list (minimum of 4 academic)
• Appendices: e.g. charts, graphs, maps (optional)
Assessment Criteria
1. Integrate knowledge to analyse issues and trends regarding the role of the public, private and informational sectors in Environmental and Cultural Tourism initiatives
2. Critically analyse the sustainability principles applied and the impact of climate change at cultural sites
3. Apply cultural management tools;
4. Investigate the problems occurring at a specific cultural-heritage site and recommend logical and rational solutions to obtain sustainable results
5. Recommend improvements to the stakeholder management and appropriate changes to existing sustainability strategies or introduction to new ones
Teaching Strategy:
Cultural heritage management: principles and practice Week 7 Understanding the Burra Charter
Sustainable cultural tourism Week8 Relationship between tourism and cultural management
Market Appeal Week 9 Robusticity Matrix / Asset Audit
Tangible / Intangible heritage Week 10 Assets / stories, religion etc
Gatekeepers /Technology Week 11 Theory and importance of Gatekeepers /Use of technology to safeguard cultural heritage / develop