Recent Question/Assignment
2500 words
Your essay should be a written response to the brief I gave the pitch teams in week 4 i.e. to pitch for AVIS BUDGET with a budget of $3m
Please write your essay along the same lines as a pitch presentation, as we have been discussing in class. Please review class recordings for further details
Marking criteria #1 (30%). Demonstrate that you understand the scope of the brief and detail your strategic response to the brief. What strategic insights do you have? What consumer insights do you have?
Marking criteria #2 (30%). Present your creative ideas for communicating both brands, ensuring clear positioning separation between both
Marking criteria #3 (20%). Detail your media recommendations i.e. what channels will you use and why. Remember the total budget is $3m which should also include agency fees and production
Marking criteria #4 (20%). Reflect on which tactics you would use to win a pitch such as this. What would you do to ensure that your 'agency' was successful in this pitch?
Your essay should be a written response to the brief I gave the pitch teams in week 4 i.e. to pitch for AVIS BUDGET with a budget of $3m
Please write your essay along the same lines as a pitch presentation, as we have been discussing in class. Please review class recordings for further details
Marking criteria #1 (30%). Demonstrate that you understand the scope of the brief and detail your strategic response to the brief. What strategic insights do you have? What consumer insights do you have?
Marking criteria #2 (30%). Present your creative ideas for communicating both brands, ensuring clear positioning separation between both
Marking criteria #3 (20%). Detail your media recommendations i.e. what channels will you use and why. Remember the total budget is $3m which should also include agency fees and production
Marking criteria #4 (20%). Reflect on which tactics you would use to win a pitch such as this. What would you do to ensure that your 'agency' was successful in this pitch?
Looking for answers ?
Recent Questions
Assessment Criteria for Written Report (20%)• Submission of a minimum 1500 to maximum 1800-words written report due from week 9. You will submit your written report one week after you have undertaken the...Assessment 2: (20%) Case Study Presentation Due Date weeks 10This assessment builds on your theoretical knowledge and tests your ability to apply this knowledge to practice.you are required to formulate...Assessment 2Assessment 2Report: 30%Word count: 1400 – 1600 wordsDue date: Sunday of Week 8DescriptionYou are playing the role of a community service worker supporting a young adult son who is 18 years...1500-1800 wordsInstructions From TutorPlease download the eTask3 spreadsheet from Canvas and save the eTask spread as an Excel file. The main content of the force method is taught in Lectures 6,7&8.eTask3.1 is a...ASSIGNMENT INSTRUCTIONSAssessment Practical assessmentAssessment code: 011Academic Year: 2023/2024Trimester: 2Module Title: Critical Perspectives on Cross-Border BusinessModule Code: MOD009194Level: 6Module...Information Systems Analysis & DesignAssignmentDue date: Week 5 Friday (5 Apr 2024) 11:59 pm AESTWeighting: 30%Length: 1,200 to 1,500 words (penalty will apply if the length is outside this limit)Assessment...Show All Questions