This assessment is a slide deck based on my previous assignment. The aim is to create a new marketing strategy for the business and how to improve the business based on what has been found in the audit. I am attaching the following info:
1. Assessment description.This document also has the format to be followed.
- First summarise the digital market audit
-New digital marketing strategy
-How to implement the strategy
-8 references at least
-Slides should have the normal content in the slides, and the notes at the bottom (like speaker notes)
2. First assessment (Marketing Audit)
3. The slides from the last class - teacher said it will be useful.
If you need the assessment 1 description to understand the audit, please let me know - you might still have it on your files too.
Assessment 2 Information
Subject Code: MKT302
Subject Name: Digital Marketing
Assessment Title: Digital Marketing Strategy
Assessment Type: Length: Individual, Slide Deck Maximum of 10 slides
Due Date: Week 9
You are to create a 10-page digital marketing strategy slide deck with accompanying notes for the brand that you selected for your first assessment. This assessment builds on assessment one and considers the digital strategy required by a brand.
In this individual assessment, students will be given an opportunity to analyse and evaluate digital marketing strategies in comparison to traditional marketing strategies further by developing, planning and proposing targeted marketing solutions using a mix of digital and traditional marketing methods. The students will be required to demonstrate their ability to acquire the knowledge to predict future trends in Australia’s digital marketplace.
You are to create a 10 slide PowerPoint deck with accompanying notes that discusses a new digital marketing strategy for the brand you selected for Assessment 1. Within your strategy, you will need to consider how the traditional channels the brand uses can integrate with digital channels and the broader implications of your strategy on the marketing mix.
In preparing the slide deck, you must address the following requirements:
• A concise summary of the digital marketing audit that you have completed in the first assessment.
• A set of new digital marketing strategy recommendations that are SMART. Strategies can be related to customer experience, uniqueness, influencers or the consumer decision making process.
• An action plan on how to implement the new digital marketing strategy (digital marketing tools, action/s, budget and timeframes.
Please structure your slides using the following format:
number What to put in
1 Title page – assessment title, brand name, your name, student ID
2 Sumamry of digital marketing audit – digital tools, what is being done well, what could be improved?
3 Digital marketing strategy – strategies related to customer experience, uniqueness, influencers or the consumer decision making process.
7 Action plan – this could be summarised into a table with the following headings:
strategy, tool, action, budget and timeframe
*Please ensure that you put in suitable images to support your slide deck.
You are required to have at least 8 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government
publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your slide deck.
This assessment must be submitted as a ‘PDF’ file to avoid any technical issues that may occur from incorrect file format upload. If you are unsure how to do this, please watch the following video: https://www.youtube.com/watch?v=3ql4vbfbv-A or contact your subject coordinator to seek further guidance.
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MKT302 Assessment 2 Marking Rubric – Digital Marketing Strategy 40%
Criteria (__/100) F (Fail)
0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%
Summary of Digital
__/10 marks Your summary of the Digital
Marketing Audit is vague and/or irrelevant. You have provided a somewhat clear summary of the Digital
Marketing Audit that has significant errors in highlighting key analysis and improvements. You have provided a mostly clear summary of the Digital
Marketing Audit that has minor errors in highlighting key analysis and improvements. You have provided a detailed summary of the Digital Marketing
Audit that is free from errors highlighting key analysis and improvements. You have provided an excellent and comprehensive summary of
the Digital Marketing Audit that is free from errors highlighting key analysis and improvements.
New digital marketing strategy
You have identified a superficial or no set of
digital marketing strategy
recommendations that do
not improve conditions for the brand. You have provided a somewhat
SMART and researched set of digital marketing strategy.
However, further link to the insights from the current digital marketing strategy is needed. You have provided a mostly
SMART and researched set
of digital marketing
strategies that draw insights from the current digital marketing strategy by
enhancing the brand’s goals. You have provided a SMART and researched set of digital marketing
strategies that draw insights from the current digital marketing strategy by enhancing the brand’s goals. You have provided a wellthroughout, SMART and
researched set of digital
marketing strategies that draw
insights from the current digital
marketing strategy by enhancing the brand’s goals.
Implementation plan of the new strategy
Your implementation plan is vague and/or does not link to the set of new digital marketing strategy recommendations effectively. You have created a somewhat clear implementation plan that is realistic and achievable by considering budget and phasing. You have created a mostly clear implementation plan that is realistic and
achievable by considering budget and phasing. You have created a detailed implementation plan that is realistic and achievable by considering budget and phasing. You have created a comprehensive and well thought
out implementation plan that is realistic and achievable by
considering an accurate budget and phasing.
__/10 marks Spelling and/or grammar is consistently incorrect. It impacts the flow and
readability of your analysis. Though there are some errors in grammar and spelling, these do not detract from the readability and flow of your analysis. Mostly correct grammar and spelling, but any errors do not impact your analysis’s readability and flow. Errors in grammar and spelling are rare, which enhances the readability and flow of your analysis. Perfect grammar and spelling throughout, which enhances the readability and flow of your analysis.
__/10 marks The format chosen for your slide deck lacks thought and consideration for the intended audience. The format chosen for your slide deck is satisfactory, but major
improvements would enhance its effectiveness. The format chosen for your slide deck is appropriate, but
quite a few improvements would be needed for a professional audience. Your slide deck is professionally presented and has been
submitted in a format that, with
some tweaks, could be suitable for a professional audience. Your slide deck is professionally presented and has been submitted in an entirely appropriate format.
__/10 marks Neither in-text referencing nor reference list adheres to
Kaplan Harvard Referencing
Style. In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors. Both in-text referencing and the resultant reference list adhere to Kaplan Harvard
Referencing Style, with some errors. Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing
Style, with only occasional minor errors. Both in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard
Referencing Style, with no errors.
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