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MGMT19128: Strategy and Change – T2 2021 Marking Rubric: Assignment 1
Criteria Marks Fail-III Fail-II ( 29%) Fail-I (29-49%) P (50-64%) C (65-74%) D (75-84%) HD (85% +)
Brief introduction of the company 10%
No overview of an organization and the product/service.
Very limited attempt to give a brief overview of an organization and the product/service.
Limited attempt to give a brief overview of an organization and the product/service.
Satisfactory ability to give a brief overview of an organization and the chosen product/service.
Good overview of an organization and the chosen product/service. Very good attempt to give a brief overview of an organization and the chosen
product/service. Exceptionally good attempt to give a brief overview of an organization and the chosen
product/service.
Critically analyse the external environmental forces (PESTLE factors) influencing the company 20% Unsatisfactory discussion on macroenvironmental factors that influence a business to devise new strategies. Poor discussion on macroenvironmental factors that influence a business to devise new strategies. A little discussion on macroenvironmental factors that influence a business to devise new strategies. There is no critical analysis. Satisfactory discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical
analysis. Good discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical analysis. Very Good discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical
analysis. Exceptionally Good discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical analysis.
Critically analyse the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages 20% Unsatisfactory critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Poor critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Limited critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Satisfactory critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive
advantages Good critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Very good critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Exceptionally good critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages
Critically analyse the strategies followed by the company 20% Unsatisfactory Critical analysis of the strategies followed by
the company Poor Critical analysis of the strategies followed by the company Limited Critical analysis of the strategies followed by the
company Satisfactory Critical analysis of the strategies followed by
the company Good Critical analysis of the strategies followed by the company Very good Critical analysis of the strategies followed
by the company Exceptionally good Critical analysis of the strategies followed by
the company
Analyse (through value chain analysis) whether the companys capabilities and competencies are sufficient to cope with the future challenges faced by the company 20% Unsatisfactorily analysed the value chain, capabilities & competencies of the company to cope with the future challenges Poor analysed the value chain, capabilities & competencies of the company to cope with the future challenges Limited attempt to analyse the value chain, capabilities & competencies of the company to cope with the future challenges Satisfactory analysis of the value chain, capabilities & competencies of the company to cope with the future challenges Good analysis of the value chain, capabilities & competencies of the company to cope with the future challenges Very Good analysis of the value chain, capabilities & competencies of the company to cope
with the future challenges Exceptionally Good analysis of the value chain, capabilities & competencies of the company to cope with the future challenges
Referencing - including proper in-
text citations and reference list 10% Exceedingly poor
quality of the Very poor quality of the
references. Very limited Poor quality of the Generally satisfactory
quality Good quality of the Very good quality of
the Exceptionally high
quality of the

using APA - 7th edition referencing style references. No in-text citations
and no reference list is provided at all. attempt to follow APA format in the in-text citations and reference list. references. limited attempt
to follow APA format in the
in-text citations and reference list. of the references. Satisfactory attempt on following APA format in the
in-text citations and reference list references. Good submission
on following APA format in
the in-text citations and reference list. references. Very good submission on following
APA format in the in- text
citations and reference list. references. Exceptionally good submission on following APA format in the in-text citations
and reference list

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