Assessment 3
Assessment title Strategy development proposal (assessment 3) (50%) (this is a final exam assignment and must be submitted on time. The assessment date cannot be extended).
Purpose, description and topics covered Purpose: The purpose of this assessment is to help learners identify elements of the strategic environment that contribute to a firm’s commercial decisions and demonstrate an understanding of the internal and external forces that affect the strategic decisions of a firm This assessment will also enable learners to reason and draw links between concepts Iearne4d in the unit. Description: This 3,500-word report References: you will need to use a minimum of 10 references of which half at least must be academic. Topics to be covered: Knowledge and skills from weeks 6 to 9, with emphasis on the identification of possible strategic issues for a firm and the application of basic strategy analysis to its market. This assessment will need that you involve reasoning, problem-solving and decision-making based on real-world and discipline-specific situations. Through this assessment, students see how their learning is appropriate to current discipline specific issues and helps prepares them for future professional practice.
Assessment length 3,500 words (+/-10%) not including cover sheet or reference list
Criteria to grade quality Five criteria will be used to assess the assignment: Application of theoretical models Interpretation of scholarly references to the assessment context Depth of analysis Use of logical, structured responses to assessment problem Citation of references that directly address the assessment question
Submission method Via Turnltln using the correct link relevant to the assessment on the learning management system
Return method Via comments, rubric and grade on Turnitin
Australian National Institute of Management and Commerce (IMC)
CRICOS Code: 024910 | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015 Tel: + 612 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: info@top.edu.au | Web: www.imc.edu.au
Top Education Group LtdACN 098139176 trading as Australian National Institute of Management and Commerce (IMC)
Feedback provided Feedback on areas that were appropriate and those that need improvement using the marking rubric and written comments. The marking rubric shown at the end of this table will be used to mark this assessment. Questions about assessments are welcome in class, or via email or phone at any time. Drafts of assessments will not be reviewed- thank you.
Rationale The rationale of this assignment is to provide an opportunity for students to undertake a significant, encompassing piece of work that links the various strategic management theories and frameworks into a cohesive analysis of a firm’s strategy.
Further guidance The assessment must maintain a similarity level of 15% or less and be submitted to the correct Turnltln link on the student management system.
Assessment details This is an individual assignment. It takes the form of a report. It requires that you select a firm from anywhere in the es Model to its
current market position as well as the suggestion of either
Assessment details This is an individual assignment. It takes the form of a report. It requires that you select a firm from anywhere in the world and apply Porters Fives Forces Model to its current market position as well as the suggestion of either a Cost-Leadership or a Differentiation strategy and justifications for this. Executive summary Current market status for the firm Application of Porters Five Forces Model to the firm Proposed strategy (cost leadership or differentiation) Justifications for choice of strategy Conclusion The work will require that you use a minimum of 10 references of which 5 need to be academic and 5 can be from the firm’s web site, business news and other credible sources of information. The language used in the assessment needs to be academic and must draw on the terms learned in the unit. The expression of an opinion in the first person (“I”) is not allowed and the work needs to not have a similarity rate of more than 15%.
Australian National Institute of Management and Commerce (IMC)
CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015 Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: info@top.edu.au | Web: www.imc.edu.au
Top Education Group Ltd ACN 098139176 trading as Australian National Institute of Management and Commerce (IMC)
The firm can be any company of any size from anywhere in the world as long as it can be found online.
Assessment 3 marking rubric
Assessment Criteria and Performance Standards for Reports
Performance standard
Low - Learning outcome not achieved Low but some evidence of attainment of required learning outcome Learning outcome achieved as required but some inaccuracies s and errors Learning outcome achieved as required with very few inaccuracies or errors Exceptional attainment of learning outcome with additional outcomes and information
Assessment criteria Mark
Executive Summary and introduction 20 0-1 2 3 4 5
No clear executive summary and introduction provided Brief executive summary and introduction but incomplete and inaccurate Executive summary and introduction provided but could be more concise and clearer Clear executive summary and introduction provided too wordy Clear, concise and wellexpress e d executive summary and introduction
Research and data collection 20 0-1 2 3 4 5
No evident research into the topic Some research evident but little quantifiable research presented Some research is evident but limited citations appropriate to context Adequate secondary and some primary research is evident with supporting data and citations appropriate to context Primary and secondary research and data collection is extensive with particularly insightful citations
Critical thinking, analysis & synthesis 20 0-1 2 3 4 5
Very little or no evidence of understanding of the topic Some understanding of the topic evident but with little evidence of analysis Understanding of the topic evident - some critical thinking with analysis and synthesis of available literature Good understanding of the topic with evidence of critical thinking with deep analysis and synthesis of information Very high level of understanding of the topic with insightful evaluative comments and conclusions
Conclusion and recommendation 20 0-1 2 3 4 5
No clear recommendation or conclusion provided Brief conclusion and recommendation n provided but not particularly clear or relevant Well-summarised but not totally relevant to context Well summarised clear, relevant and concise conclusion & recommendation Exceptional conclusion & recommendation - clear, concise and insightful
Report Structure, writing style, grammar and references 20 0-1 2 3 4 5
Very poor structure, grammatical expression and spelling errors Some evidence of desired structure with low levels of writing ability evident, simple exnression with Structured report with average levels of writing ability with some spelling and grammatical Good structured report with high level of writing ability - clear concise flftpression with Very good structured with very high level of writing ability with no grammatical or spelling errors.

Total 100