ASSESSMENT BRIEF 3
Subject Code and Title MGT607 Innovation, Creativity & Entrepreneurship
Assessment Business Pitch
Individual/Group Individual
Length 5-7 minute video presentation & one page brief
Learning Outcomes b) Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.
c) Design and deliver an impactful business solution that is underpinned by the objectives of the business case. d) Analyse the viability of the business model and solution developed.
e) Critically reflect on key elements that influence the success of the business case and personal journey.
Submission By 11:55pm AEST/AEDT Friday of Module 5.2 (Week 10)
Weighting 40%
Total Marks 40 marks
Context:
Following on from the feedback given to you on your Business Concept Plan in Assessment 2, you are now required to pitch your final Business Case to investors or management for approval of your idea.
In order to complete, a sound Business Case you need to ensure that you have covered all required aspects, which need to be considered before proceeding with the “build” of an innovation.
This assessment requires students to incorporate the theory learnt in Modules 1 through to Module 5 to present a Business Pitch of your concept, which you introduced to us in Assessment 2. It is important you draw on the concepts of innovation, creativity and entrepreneurship to support your presentation. Instructions:
This assessment has two components:
1. 5-7 minute video presentation
2. One page briefing document
Your presentation will be assessed based on the Rubric below and must be a minimum of 5 minutes, and limited to 7 minutes. You need to ensure your presentation is succinct and impactful. Your aim should be to finish your presentation with your audience excited about your opportunity and wanting to be a part of the journey! This presentation will include some or all of the details which you included in your concept plan.
Remember that your audience is investors or management on a Board and as such you will need to pitch your presentation accordingly. You can watch the following YouTube video for some tips! https://www.youtube.com/watch?v=MnIPpUiTcRc
The materials you have covered in Modules 1 through to Modules 5 should provide you with the framework for the components to include in your presentation.
Your presentation should include at a minimum the following areas:
1. Description of your Idea:
a. Industry Background
b. Problem
c. Solution
d. Business Model - how will you make money?
e. Competitor Analysis
f. Unique value proposition – what makes you unique, better and different from your competition
g. Prototype*
2. Technology Plan (if applicable)
a. Description of Technology
b. Technology comparison
3. Marketing Plan:
a. Total Addressable Market – this will be an estimate
b. Demographic of primary customer segment - your early adopters, not mass market c. Pricing Strategy
d. Distribution Strategy
4. Financial Plan:
a. Expense and revenue assumptions
b. Cashflow model
c. Break-even analysis
d. Customer acquisition costs
e. KPI’s
5. Organisational Plan:
a. Team – key people / resources required at commencement
b. Exit Plan
*Please note that you are not required to develop a website for your prototype. The expectation is that your prototype could be a diagram, a flow chart or a drawing.
To support your presentation, you will also be required to submit a one page briefing document which succinctly captures the key points and effectively summarises your presentation for management / decision makers which you have covered above. This briefing document should be sufficient enough to provide an overview of your presentation in the event where a key decision maker cannot see it or needs something to refer to later.
Referencing:
You must recognise all sources of information; including images that you can include in your work. Reference your work according to the APA 6th edition guidelines. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing
Submission Instructions:
Submit your video, briefing document and any required attachments in the Assessment 3 Business
Pitch submission link in the Assessment section found in the main navigation menu of the subject Blackboard site. A rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Learning Rubric: Assessment 3 Business Pitch
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Knowledge and understanding (technical and theoretical
knowledge)
Understands theoretical models
and concepts
Percentage for this
criterion
25%
Limited understanding of required concepts
and knowledge
Key components of the assignment are not addressed.
Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts.
Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity to explain and apply relevant concepts.
A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Application of
knowledge to practise
Limited understanding of the internal and external business environment.
Understands the internal and external business environment including commercial context and market forces.
Understands the impact of financial, social, political, environmental issues on the business
Evaluates the impact of financial, social, political, environmental issues on the business; and where relevant, as they relate to different countries Demonstrates cultural sensitivity.
Analyses the impact of financial, social, political, environmental issues on
Shows a clear understanding of the practical application and implications of key concepts and
principles
Percentage for this
criterion
30%
Uses a limited range of
information as the basis of recommended practice.
Accesses relevant information.
Adequately utilises information from a variety of sources.
Understands the business.
Can prepare and presents business cases/proposals. where the business may operate.
Understands the business and its risks.
Can prepare and presents business cases/proposals.
the business; and where relevant, as they relate to different countries where the business may operate.
Holistic understanding of business and its risks.
Assesses the impact of information and communication systems on the operations of the business.
Effective
Communication
Well-structured presentation with
clear flow of ideas
Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Audience cannot follow the line of reasoning.
Information, arguments and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow.
Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow.
Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
Demonstrates cultural sensitivity.
Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience’s interest in the topic, demonstrates high
levels of cultural sensitivity
Percentage for this
criterion
35%
Effective use of diverse presentation aids, including graphics and multi-media.
Correct citation of key resources and evidence
General criterion to
adapt
Percentage for this
criterion
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed.
Demonstrates use of high quality, credible and relevant resources to support and develop ideas.
Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation
for sourcing evidence
Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing
evidence