Part - 1:
Organisation Brief: Please refer below:
• Select an Organisation of your choice (Coca-Cola Sample attached for reference):
• Write an Introduction of the chosen Organisation (Provide information about organisation and its activities):
• Write MISSION Statement for the chosen organisation (refer to examples attached, it should be an indicative of organisation’s business and purpose):
• Write Vision Statement for the chosen organisation (refer to examples attached; it provides long term direction of the organisation):
• Explanation on Rationale (or Reasoning) behind choosing these above statements:
SWOT ANALYSIS (for the chosen Organisation in part 1):
A SWOT Analysis looks at a company’s Strengths, Weaknesses, Opportunities and Threats.
It assesses the internal environment (a company’s strengths and weaknesses) which a company operates in, as well as its external influences (opportunities and threats).
Analysis is a technique for assessing these four aspects of business. You can use SWOT Analysis to make the most of what you have got, to your organisation's best advantage.
Analysis need to be provide for each of the SWOT areas:
Strengths (Internal strengths are realistic, relevant and reflective of organisation’s existing capabilities)
Weaknesses (realistic, relevant and reflective of an organisation’s existing limitations)
Opportunities (Based on industry environment and represent opportunities that can be leveraged against company strengths)
Threats (Reflective of company’s weaknesses and expose company to competition and uncertainty)
PEST ANALYSIS: (for the chosen Organisation in part 1)
A PEST (Political, Economic, Social, & Technological) analysis helps identify and understand the various environmental factors that can impact upon business and its marketing activities. PEST analysis provides a basis for assessment and decision-making.
PEST analysis provides a cohesive analysis of organisation’s external environment. The analysis is consistent with organisation’s business and market position
Political (constitute external constraints upon a business and its activities that are usually outside of the control of the business. Typical political factors include laws and regulations that either force a business to pursue certain actions or prohibit it from taking certain actions)
Economical ( factors that affect the economy and include interest rates, tax rates, law, policies, wages, and governmental activities. These factors are not in direct relation with the business, but it influences the investment value in the future)
Social (represent another important set of influences on consumer behaviour. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family)
Technological (Technological factors are variables that are being used for evaluating available alternatives with respect to technological capabilities.
Provide a brief analysis of each of the above areas explaining the relevant factors in detail; and in context of the business environment.
Strategic Plan: (for the chosen organisation in part-1)
Strategic plans are done and reviewed on yearly basis,and determine where an organisation is going over the next year or more and how it is going to get there. The strategic planning is dynamic process where it keeps pace with changing business environment.
A strategic plan typically contains; (refer to attached sample on detailed explanation of steps to follow)
Executive Summary ( Brief introduction and summary of your strategic plan. It should describe business, the problem that it solves, target market, and financial highlights)
Organisational Profile/Introduction/Key Stakeholders
Organisational Values (Organisational values describe the core ethics or principles which the company will abide by, no matter what. They inspire employees' best efforts and also constrain their actions)
Goals and Objectives (Goal is a desired result you want to achieve, and is typically broad and long-term. An objective, on the other hand, defines the specific, measurable actions each employee must take to achieve the overall goal )
Environmental Scan (Competitive Environment) ( to know competitors, customers and new innovations for products and services)
Implementation/Action Plan: Example below
Business objectives Prioritised list of strategies Timeframe for achievement of objectives Responsible authority for each strategy Performance indicators
Eg : Expand in untapped regions of Australia Increase in marketing and promotional approaches 5 years Marketing and research head Increase in the revenue over the period of time in particular region of Australia
Risk Analysis and Contingency (Risk contingency is a plan for handling a risk if it occurs. This doesn't reduce the probability of the risk occurring but reduces the impact should it occur. The following are common types of risk contingency)
Financial Plan (A financial plan is a comprehensive picture of your current finances, your financial goals and any strategies you've set to achieve those goals. Good financial planning should include details about your cash flow, savings, debt, investments, insurance and any other elements of your financial life)
Conducting Staff Meeting:
Items Start Time End Time
Next meeting Review:
Type of Communication Objective of communication Audience Medium of Communication Deliverable
Stakeholders: Roles and Responsibilities:
KPIs for measuring the success (Key Performance Indicators (KPIs) are the measurement tools used for each CSF: They monitor the progress of achieving the CSFs. They should be quantifiable (able to be measured) and aligned to the CSFs and business goals to be effective and achievable.)
Feedback on KPIs (Captured and recorded audience comments and feedback)
Articulating KPI management process and protocols
Reviewing and improving the system according to the Feedback:
Articulating requirements for improvements: