BSTR 301 Business Strategy -T2 _2020
Final assessment (in lieu of exam)
• This is an individual assessment task and must be submitted in Turnitin link provided in the Moodle.
• No reference is required in this assessment task.
• Please use the information provided in the case study and the textbook to answer your questions.
• A similarity of less that 20% is required in this assessment task
• No extensions will be granted.
• This assessment task is divided into two parts:
This case study is uploaded on the Moodle in the assessment Brief section
Case study is adapted from the prescribed textbook.
• All questions must be answered in the case study
• Each answer must be approximately 500 (+/-10%)
• Each question carries 10 marks
Case study questions. Each question carries 10 marks
• Discuss the management style of Adnam Brewing Company. How does it contribute to its success? (500 words +/-10%)
• Using Porters Five Forces analyse Adnam’s strategy to open a branch in Dubai? (500 words +/-10%)
• Evaluate the strategic management process used in Adnam company? (500 words +/-10%).
• Identify three main challenges for Adnam’s growth in the future and recommend three strategies to overcome the challenges. (500 words +/-10%).