Recent Question/Assignment

(a) Identify and discuss in detail two different segments of customer who would be interested in buying from Crumpets. (2.5 marks)
(b) For each of these two segments discuss their possible purchasing from Crumpets. (2.5 marks)
Total 2.5 + 2.5 = 5 marks
Given the intangible nature of services you are asked to:
Develop a 12-month marketing communications plan for each of the two segments identified in Question 2 as proposed customers of Crumpets from January 2021 until December 2021, assuming COVID-19 will permanently change the way we live and work. (10 marks)
(a) Discuss all the current 7Ps for Petbarn and discuss the implications of each for Petbarn in 2021 and beyond. (7 marks)
(b) To encourage more customers to use the online delivery services provided by Petbarn, they may require different strategies for different segments. What are the four (4) key drivers that customers use to decide which channel they prefer. (4 marks)
(c) Draw a detailed service blueprint of Petbarn capturing the full-service processes for the company and describe each part of the process in detail. (9 marks)
Total 7 + 4 + 9 = 20 marks

Looking for answers ?

Recent Questions

Given the 5 Data mining functionalities:1. Association: it’s the connection between two objects.2. Classification: if you’re a bank manager, you have to classify customers then only you can able to take...• Five moral dimensions of theinformation age: 1.Information rights and obligations 2.Property rights and obligations 3.Accountability and control 4.System quality 5.Quality of lifeQ: which do you think...Assessment detailsAssessment task 1 Practice scenarioTask Description This assessment provides opportunity to reflect on your practice with your fellow students through an online discussion group before...STAFFORDSHIRE UNIVERSITYSchool of Law, Policing & ForensicsSession: 2020/2021Semester: 01Module Code: LAWS40501Module Title: TORT LAW & CIVIL REMEDIESCredits: 30 Credits (50% Weighting)Due Date:...School of Law, Policing and ForensicsDepartment of LawSession 2021Semester: 1Stoke United, a local football club, wished to promote its image and so the Marketing Manager placed an advertisement in The...Module Title: Level 4: English Legal System and Legal SkillsAssignment: Written Assignment – Assessment 1 (Re-sit)Title:‘The sources of a law are those facts by virtue of which it is valid and which identify...My dissertation is about Image caption generator by means of deep learning.Below is the link what I want to make it as a project using flikr 8K dataset which is given there in the link: All Questions