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BBM361 T3 2020 Group Project Task Description
Your work in the consulting team has been presented to the client firm’s executives. The company’s executives are very interested in your external analysis and would like to get further information on the potential strategy that they could adopt to win in the recommended market. Examining the same company and situation discussed in your presentation, write a report for your client firm’s executives which addresses the following.
1. Briefly describe the firm’s current operations in Australia and its prospects in the chosen international market discussed in your presentation.
2. Summarise relevant opportunities and threats in the firm’s external environment (e.g. economic, political/legal, socio-cultural, technological, and environmental aspects, industry attractiveness etc.) in that market.
3. In the context of matters discussed in (1) and (2), identify the firm’s strategy and discuss what competitive advantage(s) the firm has in its current operation; and
4. Propose two potential recommendations on how the firm could expand into the chosen market successfully; evaluate these two recommendations and decide which one you would put forward to the client. (Make sure you justify your decision, and keep in mind that the recommended course of action should enable the firm to sustain its competitive advantage in the potential market.)
The Group Project task is worth 20% of your final grade and is due Week 9 on 5 Nov 2020. The report should not exceed 1500 words in length. Everything in your report is counted for the permitted length, including executive summary and reference list. It is recommended that the executive summary should be no more than 50 words, the introduction around 200 words, and conclusion around 200 words. Furthermore, students should devote no more than 400 words of the remaining space to a discussion of background information (points 1 - 2), and the balance to the rest of the task (points 3 - 4) as described above – this is the main task of this assignment. Your report must contain a reference list, which is also included in the word count. Support your analysis with additional research from other reliable English language sources, including academic journal articles, corporate information databases (e.g., IBISWorld, Passport, etc.), industry publications, official statistics, and so on. You can find the Library’s suggested market intelligence sources here. The report must be properly referenced in accordance with the American Psychological Association (APA) 6th edition style.

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