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Marketing Management Assessment
Description:
It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.
The questions to be answered are:
Question 1: (11 marks)
Week 2 - Question 2:
Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned.
But whilst our day to day lives have changed, for business, the show must go on — or else risk
complete failure. It is undeniable that some businesses won’t be able to thrive during this
period. But with creative thinking and a change of tactics, many businesses will be able to adapt
and succeed, even during a lockdown.
Select one industry in the list below:
- Fashion
- Tourism
- Hospitality
- Education
- Retail
- Food
You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.
Word count: no more than 500 words
Reference: at least 2 academic sources to support your discussion

Question 2: (11 marks)
Week 6: Question 2:
Lovemarks – The future beyond brands
Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.
Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion. http://redrose.consulting/speeches/the-power-of-love/ http://www.saatchikevin.com/lovemarks/future-beyond-brands/
Question 3: (7 marks)
Week 4: Question 1
https://www.youtube.com/watch?v=jeQ7C4JLpug
Watch the video in the link above and answer the following questions:
- What are the benefits for the company to understand about consumer behaviour?
- Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour
Answer the question in 300 words and you must use the information from the video to support your discussion
Question 4: (7 marks)
Week 5: Question 3
You are marketing manager for a noodle company. Your company is launching a new noodle soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.
Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai” noodle in 300 words.

Question 5: (7 marks)
Week 7: Question 2:
Watch the video in the link below and answer the questions:
https://www.youtube.com/watch?v=I8_gmYNCQ1g What is Zara’s product strategy?
How did Zara take over the industry using “fast fashion”?
Answer the question in 300 words and you must use the information from the video to support your discussion (7 marks)
Question 6: (7 marks)
Week 11: Question 1:
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?
Answer this question in 300 words with 2 references to support your argument (7 marks)

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