Assessment Details and Submission Guidelines
Trimester T2 2020
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Group Assignment – maximum 4 persons per group
Note: Groups must be formed by week 6. Once a group is formed, no changes are allowed.
If you fail to form a group, your lecturer may allow you to submit individually.
Assessment Title Report – Case Analysis and Application of Strategy Models
Purpose of the
assessment Students are required to explain in report format, with reference to a case of your choice, how any one of the following would be applied:
Business Strategy, Competitive Dynamics, Corporate Strategy, Acquisitions and Structure, International Strategy.
This is strictly required to be your own original work.
Be sure to base your answer on the models studied in class and quote your academic sources.
Weight 40%, comprising: Report (week 10)
Total Marks 40 [note: the total assignment is graded out of 40]
Word limit Report not more than 2500 words
Due Date Week 10 for the final report. [Late submission penalties accrue at the rate of -10% per day]
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list, all using Harvard referencing style.
• At the end of your report please include an appendix states ‘who wrote which section’, i.e. provide the student name and number for each section of the report.
Assignment 2 Specifications
This assignment aims at ensuring that students have familiarised themselves with at least one significant case study (from any of those in the lectures or tutorials or our recommended textbook) and are able to apply the relevant foundational strategy development models that are applicable to the case.
Select any case study and choose from the following aspects of competitive strategy to apply the theories of strategy development and implementation as relevant to the case study you choose:
• Business Strategy
• Competitive Dynamics
• Corporate Strategy
• Acquisitions and Structure
• International Strategy
In this report, the use of sub-headings is essential.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.
Your final submission is due Friday of week 10 at midnight. Late submissions attract penalties at the rate of -10% per day.
Assignment Structure Required
Cover page [this is essential and must be completed accurately]
Table of Contents
Body of the report to contain Section Headings – e.g. introduction, brief summary of the case; identification of strategic issues; relevant theoretical concepts, application of strategy model, conclusion.
Sub-sections are to be numbered.
Paragraphing must be used.
Page Numbers must be used.
Reference List at the end must be in Harvard format and mainly academic Journal Articles. Appendix: Statement of ‘who wrote which section’ (see below).
To ensure that all students participate equitably in the group assignment and that students are responsible for the academic integrity of all components of the assignment. You need to complete the following table which identifies which student/students are responsible for the various sections of the assignment:
Assignment Section Student Name and Number
This table needs to be completed and submitted with the assignment as it is a compulsory component required before any grading is undertaken.
8-7 marks Very Good
6-5 marks Good
4-3 marks Satisfactory
2 marks Unsatisfactory
1 or 0 marks
Referencing (in- text)
Max 3 marks n/a n/a Correct in all respects Some minor errors Largely incorrect or incomplete
Reference List (at end)
Max 4 marks n/a Correct in most respect Correct in general Some minor errors Largely incorrect or incomplete
Executive Summary Max 4 marks n/a Clear, concise and compelling A good summary of the report A basic summary of the report Missing
Summary of the Case
Max 5 marks n/a Clear, concise and compelling
but with some reservation A good summary of the case A satisfactory summary of the case Inaccurate or misconstrued content
Max 8 marks All relevant strategic Issues
are identified and well- explained Most key strategic Issues are identified and explained Some key strategic
Issues are identified and explained key strategic
Issues are identified and explained, but with some reservation strategic Issues
identified or explained
incorrectly or poorly
Max 8 marks The theoretical concepts have
been matched to the issues in the
case precisely and are well applied The theoretical concepts match
the issues in the case and are
applied quite well A good attempt has
been made to match and
apply relevant theoretical
the case A satisfactory attempt has
been made to match and
apply relevant theoretical
concepts to the case The attempt made to match and apply
relevant theoretical concepts to the case is
unsatisfactory or negligible
Professionalism of the Report
Max 8 marks The report is exceptionally
worthy of High
(8-7 marks) The report is very well-
/ stand-out quality
(6-5 marks) The report is well-
documented and of
(4-3 marks) The report is satisfactory
(2 marks) The report is unsatisfactory
(0 or 1 marks)
40 marks* Comments Mark Awarded