ASSESSMENT BRIEF - 3
COURSE: Bachelor of Business/Bachelor of Accounting
Unit Code: BSTR301
Unit Title: Business Strategy
Type of Assessment: Group Presentation and Group Report
Length/Duration: 4-5 members in a group with 20 minutes of presentation time
Unit Learning Outcomes addressed: 1. Critically evaluate the concepts, models and course of actions that are consistent with the strategic direction of business organisations.
2. Analyse an organisation in its context from a strategic perspective
3. Demonstrate the ability to think critically in relation to the strategic decisions of business organisations through real-world scenarios.
4. Analyse a critically reflective, well-structured business case.
5. Apply the conceptual frameworks learned in this unit on a real-life organisation, its present business position, its long-term direction, its resource and competitive capabilities, the effectiveness of its business strategies, and its opportunities for gaining a sustainable competitive advantage.
Submission Date: Week 12
Assessment Task: Students to form groups and complete a report on multinational
pharmaceutical company and present their findings in a group presentation (Pechu Kucha format)
Total Mark: 30 marks (20 marks for group report and 10 marks for presentation)
Students are advised that submission of an Assessment Task past the due date without a formally signed approved Assignment Extension Form (Kent Website MyKent Student Link FORM – Assignment
Extension Application Form – Student Login Required) or previously approved application for other extenuating circumstances impacting the course of study incurs a 5% penalty per calendar day, calculated by deduction from the total mark.
For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar day.
More information, please refer to (Kent Website MyKent Student Link POLICY – Assessment Policy &
Procedures – Student Login Required)
This assessment task is divided into two parts:
Part A: Group Report
Word limit: 2000 words
Marks: 20 marks
Due date: Week 12
Students are to form a group of 4-5 members. Each group must choose a multi-national pharmaceutical company of their choice. It could be a medium or a large company and may be located in Australia or anywhere in the world.
Using relevant theories, the report must analyse the following:
• History and growth of the organisation
• Services provided by the organisation
• Structure and critical success factors of the organisation
• Vision, Mission and corporate strategy of the organisation
• Business Strategy
• Functional Strategy
• Issues faced by the organisation amid COVID -19 pandemic
• Recommendations based on the theories learnt and applying them to the issues and challenges identified.
MARKING GUIDE (RUBRIC) - (REPORT) 20%
Marking Criteria Lecturer Expectation Marks Comments
Organisation Overview Includes discussions on history and growth of the vision and mission, services provided, structure and critical success factors 3
/Business/Functional strategy Clearly identified and discussed using all key theories 5
Issues/Challenges Clearly identified and discussed in the context of the theories learnt 4
Recommendations Well defined and linked to the issues identified 4
Overall presentation Includes all sections with good language and academic writing 4
Group Report due in Week 12
Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney ALS_SYD@kent.edu.au; Melbourne ALS_MELB@kent.edu.au ). For online help and support please click the following link and navigate Academic Learning Support in
Part B 10%
Part B: Group Presentation (Pechu Kucha)
Number of slides per person: 5-7 slides
Marks: 10 marks
Time duration: 15 minutes
Due date: Week 11/12
Pechu Kucha is a way of telling a story. The whole presentation is in the form of pictures in the slide. No text will be required on the slide. Pechu Kucha presentation style in which 5-7 slides by each group member
Your group must do a Pechu Kucha presentation of the findings from your report. Group members’ names must be provided by week 5 to the lecturer including the names of the company. No two groups will choose the same company.
MARKING GUIDE (RUBRIC): PECHU KUCHA PRESENTATION
Marking Criteria Lecturer Expectation Marks Comments
Professionalism On time for presentation, formal attire, team work 2.5
Structure Clear introduction, body and conclusion. Each part included the necessary parts.
Vocal qualities Clarity, pace, fluency, pronunciation, vocabulary, sentence structure, grammar 2.5
Use of visual aids Carefully prepared and utilised well. Minimal errors, well-designed. 2.5
GENERAL NOTES FOR ASSESSMENT TASKS
Content for Assessment Task papers should incorporate a formal introduction, main points and conclusion.
Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate in work being presented for assessment. The content of high quality work presented by a student must be fully referenced within-text citations and a Reference List at the end. Kent strongly recommends you refer to the Academic Learning Support Workshop materials available on the Kent Learning Management System (Moodle). For details please click the link http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606 and download the file titled “Harvard Referencing Workbook”. This Moodle Site is the location for Workbooks and information that are presented to Kent Students in the ALS Workshops conducted at the beginning of each Trimester.
Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless otherwise specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, any paper with less than five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.
Content in Assessment tasks that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count if this is specifically stated for the Assessment Task in the Unit Outline. As a general rule there is an allowable discretionary variance to the word count in that it is generally accepted that a student may go over or under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
References are assessed for their quality. Students should draw on quality academic sources, such as books, chapters from edited books, journals etc. The textbook for the Unit of study can be used as a reference, but not the Lecturer Notes. The Assessor will want to see evidence that a student is capable of conducting their own research. Also, in order to help Assessors determine a student’s understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number(s) if shown in the original. Before preparing your Assessment Task or own contribution, please review this ‘YouTube’ video (Avoiding Plagiarism through Referencing) by clicking on the following link: link:
A search for peer-reviewed journal articles may also assist students. These type of journal articles can be located in the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be over-used – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the National Health and Medical Research Council (NHMRC), or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites (Why can't I just Google?): https://www.youtube.com/watch?v=N39mnu1Pkgw (thank you to La Trobe University for access to this video).