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Assessment 2 Information
Subject Code: MAN303
Subject Name: Innovation and Entrepreneurship
Assessment Title: Elevator Pitch and Concept Statement
Assessment Type: Length: Individual In-class Pitch and Written Statement
Pitch: 2 minutes (no more) & Concept Statement: 3 pages (no more)
In-class & Online
Due Date: Week 8
Individually, you are required to develop a three-page concept statement for an entrepreneurial venture and pitch the idea to the class. The class will assume the role of potential investors.
The purpose of this assessment is to provide students with an opportunity to use a concept statement template to format and plan the delivery of their elevator pitch. The concept statement will provide the required learning to develop a comprehensive and well-structured business plan for a new venture. The elevator pitch will provide you with the necessary skills to present a business plan to potential investors or internal stakeholder and effectively answer probing questions on the substance of the plan.
Venture Idea: your first task is to come up with a new venture idea. This idea can be for a commercial venture or a venture that addresses a social issue (a social enterprise idea). The venture should not be a mere copy of an existing idea.
Concept statement template: after finalising the venture idea, you need to complete the concept statement template. During this process, you must seek guidance from the workshop facilitator. The concept statement will allow you to focus on essential aspects that would highlight the commercial (or social) viability of the venture. You should integrate scholarly literature when completing the concept statement.
Elevator pitch format: you can use the elevator pitch format to prepare for the in-class pitch.
In-class pitch: in the class during week eight, each student will get a maximum of two minutes to present the venture idea to the class. Apart from presenting, each student must ask at least one question from another student.
A ‘Word’ version of the completed Concept Statement should be submitted to Turnitin to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
You are not required to submit the completed elevated pitch format.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties? How can I appeal my grade?
Click here for answers to these questions:
Time Limits for Presentation Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MAN303 Assessment 2 Marking Rubric – Elevator Pitch and Concept Statement 30%
Criteria (__/100) F (Fail)
0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%
__/20 marks You have provided a pitch that insufficiently covered minimal or
none of the key points required as per the pitch format. The
presentation failed to convince
the audience with inadequate or no answers to questions from students and facilitator. You have delivered a basic pitch that partially covered some of the key points required as per the pitch format - confident
presentation but not convincing. You have provided limited answers to questions from students and facilitator. You have delivered a pitch that addressed most of the aspects
required as per the pitch format – confident presentation but not
convincing. You have provided
reasonable answers to questions
from the students and facilitator.
You have delivered a pitch that covered all the required aspects
as per the pitch format - confident and convincing presentation. You have answered questions from students and the facilitator well. You have delivered an excellent pitch that covered all the required aspects
as per the pitch format - confident and
convincing presentation. You have answered questions from students and the facilitator well.
__/20 marks The identified problem has an unclear solution, and/or the
venture idea does not contain any differentiators. You have identified a problem to some extent, but there is a
mismatch between the problem and the solution. The differentiators are unclear. You have identified a problem, and the solution lacks creativity
and innovation. Made an effort to
create a differentiator compared to current alternatives. You have identified a problem and provided a reasonable solution.
The idea is innovative and discussed the differentiators to some extent. You have identified a problem and provided a comprehensive solution.
The idea is innovative and contains clear differentiators compared to current alternatives.
You have presented generic and/or unsuitable benefits to
customers/ beneficiaries without a clear comparison of the
alternative solutions in the market. You have provided a basic indication of the benefits to
customers/ beneficiaries with an unsuitable comparison of the alternative solution in the market. You have identified the benefits to customers/beneficiaries but with a weak comparison of the
alternative solution in the market. You have captured the benefits of the solution to some extent and
indicated the value gained by customers/beneficiaries— sufficient comparison with
alternative options in the market. You have identified the benefits of the solution compared to alternatives in
the market. Indicated the value gained by customers/ beneficiaries and captured the uniqueness of the venture clearly.
Statement Customer (or
__/20 marks You have provided an unclear and/or incoherent profile of
target customers/ beneficiaries – incoherent focus on the first
group of customers and market potential.
You have provided a basic profile of target customers/beneficiaries
with a limited indication of the first group of customers – an
insufficient indication of the market potential is presented. You have provided a profile of target customers/beneficiaries with
a broad and generic indication of the first group of customers - a limited indication of the market potential is presented. You have provided a profile of target customers/beneficiaries by identifying the first group of
customers - an indication of the market potential is presented. You have provided a comprehensive profile of the target customers/
beneficiaries by identifying the first group of customers clearly and captured the market potential.
__/10 marks Spelling and/or grammar is consistently incorrect. It impacts on the flow and readability of your concept statement. Though there are some errors in grammar and spelling, these do
not detract from the readability and flow of your concept statement. Mostly correct grammar and spelling but any errors do not
impact on the readability and flow of your concept statement. Errors in grammar and spelling are rare, which enhances the
readability and flow of your concept statement. Perfect grammar and spelling throughout, which enhances the readability and flow of your concept statement.
In-text citations and referencing
__/10 marks Neither in-text referencing and/or reference list adheres to Kaplan Harvard Referencing Style. In-text referencing or the resultant reference list adheres to Kaplan
Harvard Referencing Style, with some errors. Both, in-text referencing and the resultant reference list adhere to
Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing and the resultant reference list adhere to
Kaplan Harvard Referencing Style, with only occasional minor errors. Both, in-text referencing and the resultant reference list adhere strictly
to Kaplan Harvard Referencing Style, with no errors.
Feedback and Grades will be released via MyKBS.
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