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[AT1.3] Create a Customer Empathy Map
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Create a Customer Empathy Map.
Start by reading this article [Link] and watching this video [Link]. If youve already worked your way through the material in this module, you might have gone through these already.
You will need a copy of the empathy map template. You can download that here [Link].
Once youve read the article and watched the video, you should have a pretty good understanding of what the empathy map is and how to use it. Now, its time to put that learning into practice.
Come up with a potential customer and a job theyre trying to perform. It doesnt really matter who you choose, as long as youre inspired by something connected to your real life. Maybe your potential customer is a young school teacher who has just graduated and is starting at a new school. Maybe its a university student whos struggling with making time for studying. Maybe its a business person whos becoming overwhelmed with meetings and travel. Try to imagine someone in your life, that you know well enough to reasonably guess what their experience of the world might be like.
Next, work through the empathy map canvas in the order thats suggested in the video. Work through each section, either populating your canvas with post-it notes or writing directly on the page. Once youre done, take a photo or screenshot of your completed canvas and submit it for assessment.
Due Date
16 August, 2020 23:59
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Rubric Name: Assessment Task 1: Activity Journal
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria
Criterion Score
Activity Journal
100 points
Goes over and above what was requested. A fantastic response to the journal challenge. This submission stood out and genuinely impressed the assessor.
70 points
Met all assessment requirements and demonstrated a meaningful engagement with, and application of, this modules learning materials.
60 points
Met assessment requirements. Demonstrated a good attempt at completing the task, with some evident room for improvement.
50 points
An attempt at the task which lacked length, depth or evidence of deep engagement with the activity.
0 points
Did not provide sufficient evidence to address this criterion.
/ 100
Rubric Total Score
/ 100
Overall Score
Overall Score
80 points minimum
70 points minimum
60 points minimum
50 points minimum
0 points minimum
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Preview YouTube video How to Use the Customer Empathy Map | New Venture Launch

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