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Assessment 2
Assessment Type: Group entrepreneurial venture presentation followed by group written proposal.
Purpose: This assessment is designed to allow students to demonstrate their ability to apply the theoretical concepts and models to real world current situations. As a group activity, it also allows students to further develop their team work skills and professional presentation and communications skills. This assessment relates to learning outcomes a, b, c, d, f.
Value: Presentation 20%; Report 20%; Total 40% Due Date: Weeks 7-9 &10
Submission: Report by Turnitin to Moodle Week 10; Presentation weeks 7, 8, 9.
Topic: Entrepreneurial business proposal and pitch
Part A: Presentation with Model/Canvas
Due Date: Finalise groups Week 4 in class. All members must be in the same tutorial group unless advised otherwise. Presentations will be conducted in weeks 7, 8, 9. Presentation date for each group will be advised before break. The presentation has a maximum duration of 20 minutes followed by up to 10 minutes Q&A. Each member must present. We recommend that you practice the presentation as a group in advance of your formal delivery to optimise your use of the available 20 minutes. Imagine that your pitch presentation is to prospective investors who you need to convince of the merit of their investing in your venture.
Describe a unique new-to-the-world, Australia-based, for-profit entrepreneurial venture that your group could enter into. Your Power Point slides must also be submitted to the Tutor/Lecturer before your presentation begins. Please no restaurants, cafes or online supermarkets unless demonstrably unique or addressing a new market in which you’re addressing consumer needs not presently met.
Suggested structure:
o Cover slide:
- Please indicate ALL group members’ full names, student IDs, class day & time, and tutor’s name.
o Introduction of business idea
- Describe clearly your business idea.
- What customer wants, needs, problems or fears are you trying to address?
- What makes your business differentiated from current opposition in the market?
- How do you take advantage of or response to the impact of cultural context in developing the business idea?
o Business Model/Canvas (use single PowerPoint slide showing 9-cell template completed with bullet points per the Smokino example given) - Customer Segments
- Value Proposition
- Customer Relationships
- Channels
- Key Activities
- Key Resources
- Key Partners
- Revenue Structure
- Cost Structure o Reflection on/application of Design thinking and/or Lean start-up
Reflect on your own group’s application of design thinking and/or lean start-up, as entrepreneurship validation tools, when brainstorming/developing and/or validating business idea(s).
o Key marketing and resource considerations
The following (but not limited to) questions are expected to be addressed. Support your ideas with relevant research, facts & figures where possible.
- How attractive is your intended industry? Are there any favourable/unfavourable trends happening in the industry?
- How competitive is your intended industry? Who are your closest competitors?
- Who and where are you targeted customers?
- What are the major product/service benefits, features and/or experience?
- What is the intended unit price of the product/service? How does your unit price compare to that of the closest offering(s) in the market?
- How can the product/service be distributed to the customers? Where is the location of the business? How can technology be incorporated to reach customers?
- How are you going to promote the product/service at the initial stage?
- How much money is tentatively needed to start the business, and where do you intend to get the finance from? o Entrepreneurial traits/characteristics
Discuss the entrepreneurial characteristics/traits and skills of the team members (i.e. your own group members), and how the members might contribute to the venture’s success (reflection on/application of relevant entrepreneurship theories expected).
o Sustainable values
What sustainable values (e.g. social, health, economic, environmental etc) can the entrepreneurial venture contribute to the market and/or local communities/society?
o References
Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English – check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used – reliance on such sources will result in a heavily reduced grade.
Part B: Business Plan (including refined Model/Canvas)
Due Date: Same group members and same venture proposition as Part A. Report Moodle Due Date, Monday week 10 at 11:59PM. 3,000 +/- 10%-word limit, report format with headings and sub-headings, 1.5 spacing to be used.
Suggested (brief) structure:
Cover page (please indicate your full name, student ID, class day/time & tutor’s name)
Table of Contents
Executive Summary (not included in word count)
Section headings
o Introduction (a clear introduction of the business idea, make sure that first time readers can understand your business idea)
o Mission o Goals
o Ethical issues
o Business Model Canvas (use single page, 9-cell template populated this time with succinct, relevant details to each cell per the Bubba Cam P/L example provided).
- Customer Segments
- Value Proposition
- Customer Relationships
- Channels
- Key Activities
- Key Resources
- Key Partners
- Revenue Structure
- Cost Structure o Feasibility Analysis
- Market
- Operations and Technology
- Human Resources
- Finance o References
Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English – check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used – reliance on such sources will result in a heavily reduced grade.

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