Corporate Communication assignment
The assignment case study can be found at Shwom, BL 2015, Business Communication: Polishing Your Professional Presence. 3rd ed edn, Pearson/Prentice Hall, Saddle River, NJ. Chapter 11, page 435-439
For Word documents assignments should be typed, 10 or 11 point font size (Times Roman or similar if possible) double spaced with a 4 cm margin on the right side of the page with the page size specified as A4. All pages must be numbered.
Corporate Communication
Take-Home Assignment
The final date for submission of this assessment without penalty is 5 Aug 2020
Submitting your Assignment
1. For Word documents assignments should be typed, 10 or 11 point font size (Times Roman or similar if possible) double spaced with a 4 cm margin on the right side of the page with the page size specified as A4. All pages must be numbered.
2. Assignments may be uploaded once only; substitutions are not permitted and students should, therefore, ensure that the version uploaded is their final submission.
3. Please ensure you include your student name and the assignment reference as mentioned below in the submitted assignment and that assignment is paginated. Failure to do this may lead either to a grade not being assigned or being wrongly assigned
IMPORTANT: ALWAYS RETAIN A COPY OF YOUR ASSIGNMENT WARNING: Once submitted no substitute assignment will be allowed
Assignment Reference:
your Student Name/CCS assignment
For Example: Mohamed Ahmed/CCS assignment
Please ensure that your student name and the above reference guideline are detailed on your submitted assignment.
Final Exam (complete all parts)
The assignment case study can be found at Shwom, BL 2015, Business Communication: Polishing Your Professional Presence. 3rd ed edn, Pearson/Prentice Hall, Saddle River, NJ. Chapter 11, page 435-439
Culinary Adventure Tour Presentation
Stephanie Lo graduated from college with a major in French and a minor in communication. She was very happy to get a job with Journey- Free, LLC, a company that specializes in organizing educational tours for students, professionals, and other groups. Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant
to the Vice President of Tour Operations, Rachel Jones. Stephanie’s role is to work on marketing communications. Stephanie’s first project required that she use all her strength developing communications to market JourneyFree’s newest product, a culinary tour of France, specifically designed for culinary arts and nutrition teachers in high schools and trade schools. In addition to advertising online and sending brochures to high schools, Stephanie’s supervisor, Rachel, plans to visit school districts in major cities and present the program to superintendents, principals, department chairs, and teachers. She will give a brief and colorful slide presentation and offer samplings of the French food that culinary arts teachers will experience on the tour.
Thirty culinary arts teachers have invited Rachel to give a presentation next week, so she needs a slide presentation fast. She asks Stephanie to design and develop a draft of the presentation. Together they work out the following outline:
• The Educational Experience
• Trip Overview
• Trip Logistics and Costs
• About JourneyFree, LLC
• Q&A
Rachel and Stephanie also discuss the audience and key selling points to make in the presentation. The next day, Stephanie puts together a draft of presentation slides. She is planning to meet Rachel to review the slides and to discuss the talking points that will go with the slides.
Stephanie would like your help in analyzing the audience, evaluating the presentation, and composing the content for the presentation and the questions after reading the case-study in the Business Communication textbook page 435-439 and answering the following tasks related to the case questions:
(Figures in the brackets indicate relative weightings for each part of the exam)
TASK 1: Question 1-3 (15%)
Analyzing Purpose and Audience
TASK 2: Question 4-7 (20%)
Reviewing the Structure and Composing Oral Content
TASK 3: Question 8-15 (40%)
Evaluating the Presentation Slides
TASK 4: Question 16-17 (10%) Delivering the Presentation
TASK 5: Question 18-19 (15%)
Handling Questions and Answers
You are required to write concisely to transmit the information and your analysis.
The maximum overall word count for this assignment is
3000 words in length (+ / - 10%).
Note: Any assignment that is greater than the maximum word count will be penalized in the marking process.
Grading Rubric for The Exam
Criteria/ Grading Distinction Merit Pass
90-100/100 80-89/100 70-79
Course Content and Paper demonstrates Paper demonstrates Paper demonstrates
Comprehension mastery of course comprehension of lack of engagement
(50%) content; makes numerous/rich connections to course content, terms, and ideas. course content; makes
several/useful connections to course content, terms, and ideas. with course content; makes no/strained connections to course content, terms, and ideas.
Supporting Evidence Paper supports each question/claim with compelling evidence; evidence is seamlessly integrated into paper Paper supports most question/claim with relevant evidence; most evidence is integrated into paper. Paper includes many unsupported question/ claim; most evidence (block quotations, etc.) disrupts the flow of the paper.
(25%)
Exam Report Paragraphs begin with topic sentences that support assignment; smooth transitional sentences connect paragraphs; conclusion moves beyond summary; prose is beautiful and prose is polished and graceful; sentence structure is varied throughout paper Paragraphs begin with topic sentences that relate to assignment; transitional sentences connect most paragraphs; conclusion is mostly summary; prose is clear and serviceable; sentence structure is somewhat varied. Few paragraphs begin with topic sentences that relate to assignment; paragraphs are not connected; conclusion is absent; prose is awkward and, in places, incoherent.
Organization and
Style
(25%)