Please find attached the assessment guide.
+ weeks 1 and 2 slides.
Assessment 1 Information
Subject Code: MKT203
Subject Name: Services Marketing
Assessment Title: Service Mapping Blueprint
Assessment Type: Length: Individual Chart and Analysis 4-5 pages (no more)
Due Date: Week 6
Individually, you are required to prepare a 4 to 5-page analysis of the brands provided below.
The purpose of this assessment is to develop students’ ability to discern the differences between products and services marketing by evaluating the use of customer experience in the design and implementation of services marketing activities. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business case within a safe learning environment.
Your two organisation to compare in this assessment are,
a. Hoyts Cinema
b. Darren Handley Designs
Individually you are required to prepare:
1. A service offering diagram that clearly compares and distinguishing between core, supplementary and augmented services of the organisations above.
2. One page explanation of the the comparison.
3. A service process map/Blueprint of the Hoyts cinema that includes different steps of the processes followed by the service organisation, time is taken for each process etc.
4. One page explanation of the service process map/Blueprint.
Consider complexity and divergence while preparing these charts.
Your document MUST follow a professional structure:
Cover page that contains your details, assessment details etc.
Service offering diagram (One page, no more)
One page explanation of the service offering diagram
Service process map /Blueprint (One page, no more) One page explanation of the process map/Blueprint You must incorporate theories and concepts related to services marketing discussed in the topics from weeks 1 to 4. In preparing your submission, you will need to use at least 5 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles.
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Moodle will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties? How can I appeal my grade?
Click here for answers to these questions:
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.