* Assessment 3: Business Proposal
Due date Week 12: Monday 22 June 2020
Length 2,000 words maximum, excl. Reference List and Appendices
Submission Turnitin via Blackboard
Requirements ’Revised individual assessment, adapted from original group video assessment You will develop a business start-up proposal, and export strategy, for a business to offer a new or substantively improved product or service. Your proposal will: • Present your ideas as though pitching to potential investors/funders for your new venture • Outline and justify your start-up business model for the domestic market e.g. value proposition, target customers, distribution strategy, resources, partners, activities and costs • Analyse international market potential and risks for the business • Identify and justify one selected international market and articulate and justify an export strategy for that market • Draw on secondary research of the domestic and export market, selecting factors that you consider to be most relevant for the business to compete domestically and internationally • Draw on relevant theoretical concepts from the INTB862 paper • Use appendices as needed to provide supporting material • Acknowledge all sources of information This assessment must follow the academic integrity guidelines stated in the Business Programmes Assessment and Study Handbook or the Law Programmes Assessment and Study Handbook and use the required referencing style. As part of these guidelines, you must: develop your business idea yourself, undertake your own analysis and not use information or ideas from any other assessment.
Programme learning goals 1. Be self-aware, critically reflective and ethical international business professionals 2. Be effective thinkers and problem-solvers 3. Be effective communicators (written and oral) 4. Be able to apply international business knowledge to issues in professional international business practice
Paper learning outcome 1. Analyse the characteristics of SMEs and the implications for their internationalisation 2. Identify and critically evaluate SME internationalisation approaches 3. Compare and contrast approaches to strategy and internationalisation by SMEs and start-ups, with that of multinational enterprises 4. Examine issues and opportunities for SMEs in different national contexts 5. Analyse issues and recommend best practice for SME exporters