Assessment Details and Submission Guidelines
Trimester T1 2020
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Individual
Assessment Title First Tutorial Submission - Answers to Tutorial Questions of Weeks 2,3,4,5,6
Purpose of the assessment (with ULO Mapping) To ensure Tutorial Learning has taken place w.r.t. application of strategy development and implementation theory to contemporary business cases. Maps to Unit Learning Outcomes 1,2,3,4.
Weight 25% of the total assessments
Total Marks 25
Word limit Between 1000 and 2000 words
Due Date Between the end of week 6 and the end of week 7, i.e. final cut-off 12 midnight on Friday 15 May. No exceptions. Penalties apply for late submissions.
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• If used, reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.
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HI6006 - First Tutorial Submission Specifications
The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 1-6 and are able to apply the strategy models to the cases discussed in Tutorials of week 2,3,4,5,6.
In the current Online Learning Environment this Submission combined with a second tutorial submission in week 12 counts instead of a final exam
Write your answer to each of the tutorial questions specified as being assessed.
Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct.
Your final submission is due between Friday of week 6 and the final cut-off is Friday of week 7, i.e. 15 May at 12 midnight.
Tutorial question – Week 2 - German luxury cars
Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them)
Tutorial question – Week 3 – Zara case
Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.
Tutorial question – Week 4 - Apple vs Samsung mini-case
Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.
Tutorial question – Week 5 - TESCO PLC
Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)
Tutorial question – Week 6 - LVMH
Q2. What do you think was the reasons why LVMH diversified?
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Standard Assignment Cover Page
Heading: First Tutorial Submission - Answers to Tutorial Questions of Weeks 2,3,4,5,6
Sub-Headings: Week 2 Tutorial Question number 2; Week 3 Tutorial Question number 1; Week 4 Tutorial Question number 2; Week 5 Tutorial Question number 3; Week 6 Tutorial Question number 2.
Answer each of the specified questions within 200 – 400 words.
List of references: You MUST consult & reference academic articles and or (if applicable; i.e.
reference the strategy models and/or lecture materials you use in your answers) to support your analysis. You must use Harvard Referencing System.