Assessment type: Individual Written Report, 1500 words (Summative)
Purpose: The purpose of this assignment is to demonstrate your ability to analyse, discuss and present an IT-based business and its technological innovation. This assessment contributes to learning outcome c.
Value: 20% Due Date: Week 6
Assessment topic: Case Study Assignment
Task Details: Choose an IT/IS technology company and analyse, discuss and present their technological innovation:
The core business activity and the role of innovation in their value proposition. How innovation IS making this business different than competitors?
o Research and development and its relationship with the organisation's innovation.
What factors affected the firm's innovation success? Is their innovation a -sciencepush- or -demandpush-?
What's the firm's innovation category? What type of innovation does the firm propose? Explain the innovation type from different aspects of innovation type.
o Study the firm's technology S-Curve. What is the stage of this business on the S-Curve?
o How successful the firm has been in utilising innovation in their own advantage?
Submission requirements details: Make sure your report is written based on the guideline of assessment 2 in the Course Guideline.