Assessment Brief
Business Faculty
DIGITAL BUSINESS COMMUNICATIONS
DBC203
Level 200
Assessment Brief
DIGITAL BUSINESS COMMUNICATIONS
Assessment 2
Case Study
Due: Week 7
Weighting: 25%
Type: Report (week 7)
Learning Outcomes:
a. compare and contrast a range of digital communications tactics and tools and assess the opportunities arising from new digital communication technologies;
b. review theoretical frameworks that underpin digital communications and explain the drivers for increased use of social networks for communication by businesses;
c. assess the sources and use of data in developing meaningful digital communication programs;
d. analyse the elements of a website that meets the needs of organisations and end users/target publics;
e. distinguish the difference between ethics and law as applied to digital communications practices and explain the main ethical and legal issues concerning digital communications practices.
Description:
In consultation with the lecturer with a brief supplied, each student will select a company/ organisation and analyse the digital communications practices employed by the organisation, around a specific campaign / message / or issue.
Prepare a report (use template supplied), which analyses how this company/organisation is using digital communications. Identify the key audiences with which the organisation needs to communicate, analyse the relative effectiveness of their digital communication strategies and make recommendations for improvement/and/or analysis of their effectiveness.
Workload: Each student is required to submit one 2000-word written report by end of week 7 (worth 25% of the overall weighting for the unit). See rubric for breakdown.
EACH REPORT MUST INCLUDE:
- Academic literature references (minimum 3)
- References to theory including; customer journey/sales funnel / Design Principles / Writing Structures including Persuasive and Informative communication.
Final evaluation on whether this organisation has been successful in their digital communication with their audience– and supported with evidence (literature/findings)
ASSESSMENT BRIEF I Digital Business Communication
File: DigitalBusinessCommunications_Assessment2 1
Author: Dingeldei/Amiller Date: 10/09/2019 Status: Final
Assessment Brief
Marking Criteria & Rubrics:
Criterion 1: Case study research INC ACADEMIC SOURCES, spelling and grammar in written communication – 50%
Fail: • Non-submission
• Illegible
• Extremely poor spelling and grammar
Pass: • Limited research or inadequate sources and some errors referencing style or consistency. Some spelling and grammatical errors in a well-organised written report.
Credit: • Good research with sufficient referencing in the correct format. Minor spelling and grammatical errors in a well-written report.
Distinction: • Excellent research with good sufficient referencing in the correct format. A well-written and well-presented report.
High Distinction • Extensive research with evidence of extensive reading and excellent referencing in the correct format. A well-written and well-presented report with no spelling errors that meets a high academic standard.
Criterion 2: Identification, analysis and evaluation of digital communication strategies– 50%
Fail: • There is no evaluation of selected or few appropriate key digital areas and no assessment of the success/issue of communication
Pass: • There is limited evaluation of selected or few appropriate key digital areas and limited assessment of effective or problematic communication
Credit: • There is clear evaluation of a range of appropriate digital areas which are linked to each case study with comparison with reference to class theory.
Distinction: • There is clear evaluation of key digital areas associated with each case study which are analysed and critiqued using appropriate class theory.
High Distinction • There is clear evaluation of the digital platforms associated with the case study. The authors demonstrate a clear understanding of the identified digital areas and are able to provide future solutions / recommendations which are based on sound theory.
ASSESSMENT BRIEF I Digital Business Communication
File: DigitalBusinessCommunications_Assessment2 1
Author: Dingeldei/Amiller Date: 10/09/2019 Status: Final