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Assessment 1 Information
Subject Code: MAN302
Subject Name: Strategic Management
Assessment Title: Environmental Scan Report
Assessment Title: Length: Written Analysis
1750 words (+/- 10% allowable range)
Weighting: 30%
Total Marks:
Submission: 30
Via Turnitin
Due Date: Week 5
.
Your task
You are required to write a 1750 word report analysing an Australian company’s underlying strategy, which has resulted in international expansion or outsourcing.
Assessment Description.
In this individual assignment, you will be given an opportunity to explore factors that influence the to define and discuss business strategy based on a comprehensive situational analysis and then to describe the determinants of competitive advantage.
Assessment Instructions
To start working on this assessment, please choose ONE of the following companies:
Flight Centre [www.flightcentre.com.au]
Price Waterhouse Coopers [www.pwc.com.au]
Mantra Group [www.mantragroup.com.au]
Vodafone Hutchison Australia [www.vodafone.com.au]
Suncorp Australia [www.suncorp.com.au]
Collins Foods [www.collinsfoods.com]
Once you’ve made a selection, imagine that you are a strategic analyst for a large consulting firm and specialise in the analysis of Australian companies. You have been asked by your manager to write a report analysing an Australian company’s underlying strategy that has resulted in it moving some of its activities offshore with the loss of several local jobs and/or expanding into other international markets.
Based on this scenario, you are required to:
• apply analytical frameworks discussed in class to identify and discuss both the internal and external issues that are affecting the company and have driven it to consider moving jobs offshore and/or overseas expansion;
• identify the stakeholders in this company and discuss how the changes will affect these stakeholders;
• identify and discuss the company’s competitive advantage: what is their strategy in seeking to be more successful than their competitors?;
• list and assess the issues of this strategy, including risks, cost savings and/or revenue increases. Evaluate any other issues that you see are relevant to its success or otherwise. What are the strategic implications?
In preparing your report submission, you must follow a standard report format as per the structure below:
Title page*
Executive Summary*
Introduction
Analysis of internal and external issues
Stakeholder discussion
Competitive advantage and Strategic issues Reference list*
*Your word count will not include these parts. Words included within diagrams or tables will also not be included in the word count.
You are also required to use at least 6 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Wikipedia and other ‘popular’ sites are not to be used.
Assignment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MAN302 Assessment 1 Marking Rubric – Individual Investigation Report 30%
Marking Criteria F (Fail)
0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction)
75–84% HD (High Distinction) 85-100%
Internal and external scan _/8 marks
Did not apply relevant frameworks discussed in the
course to complete an internal and external scan
Clear attempt demonstrated to apply relevant frameworks, but insufficient understanding demonstrated of relevant concepts
Analytical frameworks applied mostly correctly to demonstrate
some understanding of relevant concepts.
Consistent and correct application of relevant analytical
frameworks demonstrating a thorough understanding of relevant concepts.
Excellent and insightful evaluation of the internal and external issues
that are affecting the company, with
the excellent and comprehensive application of relevant analytical frameworks.
Stakeholder discussion _/8 marks
Poor identification and discussion of relevant
stakeholders, demonstrating poor understanding of stakeholder concepts
Clear identification and discussion of relevant
stakeholders, demonstrating
adequate understanding of stakeholder concepts
Thorough identification and discussion of relevant
stakeholders, demonstrating excellent understanding and
incorporating some supporting arguments and research.
Thorough identification and discussion of relevant
stakeholders, demonstrating
excellent understanding and
extensive supporting arguments and research.
Excellent comprehensive analysis of relevant stakeholders,
demonstrating extensive research and consistent insights into stakeholder concerns.
Competitive advantage and strategic issues.
_/8 marks
Poor identification and discussion of competitive
advantage, demonstrating
poor understanding of strategic
issues
Clear identification and discussion of competitive
advantage demonstrating
adequate understanding of strategic issues
Thorough identification and discussion of competitive
advantage, demonstrating an
excellent understanding of strategic issues and
incorporating some supporting arguments and research.
Thorough identification and discussion of competitive
advantage, demonstrating an excellent understanding of
strategic issues and extensive supporting arguments and research.
Excellent comprehensive analysis of competitive advantage,
demonstrating extensive research and consistent insights into strategic issues.
FORMAT:
presentation, grammar, spelling, research, and referencing. _/6 marks
Presentation, grammar, spelling and referencing are consistently incorrect,
impacting on the flow or
readability of your analysis, and suggesting lack of
thought or consideration for the intended audience.
Presentation, grammar, spelling and referencing are mostly correct, but with
frequent errors. Flow and readability could be
significantly improved.
Presentation, grammar, spelling and referencing are mostly
correct, but with some minor
errors. Flow, readability and presentation could be improved.
Presentation, grammar, spelling and referencing are consistently correct with consistently good flow,
readability and general presentation
Presentation, grammar, spelling and referencing are consistently
correct, with no errors. Excellent flow, readability and general presentation
Feedback and Grades will be released via Turnitin.
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