Recent Question/Assignment

Assignment 1 – Research Project Details
Due: Sunday of Week 3, 11pm AEST
Length: 500 words approximately
Weighting: 15%
Requirements
Use the template below to present your research project idea. Responses need to be written in full sentences, not in bullet points. You must attach a letter from your industry partner which should include the following details – (i) company name and address, (ii) name, position and contact number of the owner/manager approving your proposed project, and (iii) student name approved for undertaking research in their organisation. Submit this assignment through Turnitin.
Template
Report title What is your report’s title?
Industry partner Who is your industry partner?
Note: If you want to keep your industry partner’s name confidential, just say Company X. Provide an overview of the organisation's background (industry, number of employees, your connection to the organisation, etc.)
Research field What is your research field/discipline?
E.g. Marketing/Human Resource Management/Knowledge management/….
Overarching problem What problems is your industry partner facing?
What specific problem will your research project explore and try to resolve?
Why is it important to solve this problem?
Overarching research aim What does your research aim to explore/investigate?
Here you have to translate your industry partner’s real problem into a specific research aim, which will guide your project.
Research questions(s) What are your research question(s?
Based on the overarching research aim, formulate research questions that will guide your project.
Literature review: Keywords used for literature search What keywords will you use?
These keywords should help you find relevant literature in the area of your research problem.
Literature review: Name 2 relevant articles Provide full details (in Harvard style) of at least 2 relevant articles/reports you will use for your literature review.
You must only use (peer-reviewed) journal articles. If you are doing a feasibility study, you may cite industry reports published by credible sources.
Company letter See details above (read the section ‘Requirements’)

Marking criteria
Criteria High Distinction Distinction Credit Pass Fail Mark
Report title • Brief
• Indicative of research problem
• Includes industry partner name Expertly developed, informs the specific research problem and industry partner Comprehensively developed, informs the specific research problem and industry partner Well developed, informs the specific research problem and industry partner Satisfactorily developed, informs the specific research problem and industry partner Poorly developed, and does not inform the specific research problem and industry partner 1
Industry partner • Suitable industry partner identified
• Comprehensive overview of industry partner An appropriate and specific industry partner has been chosen, and it's background thoroughly presented An appropriate and specific industry partner has been chosen, and it's background satisfactorily presented An appropriate though not specific industry partner has been chosen, and it's background satisfactorily presented An appropriate though not specific industry partner has been chosen, and it's background not adequately presented Industry partner not mentioned/suitable and it's background not adequately presented 1.5
Research field • Research field/discipline correctly identified Research problem perfectly fits within the research field/discipline identified Research problem satisfactorily fits within the research field/discipline identified Research problem somewhat fits within the research field/discipline identified Research problem marginally fits within the research field/discipline identified Research problem does not fit within the research field/discipline identified 0.5
Research problem • Research problem is clearly identified
• Research scope/focus is sufficiently narrowed down
• Significance of the research problem is well established Research problem clearly identified, research focus sufficiently narrowed down, and significance of the research well established Research problem clearly identified, research focus sufficiently narrowed down, and significance of the research not well established Research problem clearly identified, research focus needs to be further narrowed down, and significance of the research not well established Research problem not quite specific, research focus is broad, and significance of the research not established Research problem not identified, research focus is broad, and significance of the research not established 4.5
Research aim • Research aim closely linked to the research problem Research aim closely linked to the research problem Research aim satisfactorily linked to the research problem Research aim somewhat linked to the research problem Research aim marginally linked to the research problem Research aim not linked to the research problem 1
Research question(s) • Research question(s) is(are) specific to the research problem
• Research question(s) is/are specific to the industry partner
• Research question(s) closely linked to the research aim
• Answer(s) to research question(s) is/are able to solve the problem Research question(s) is(are) specific to research problem, aim and industry partner, answer(s) to research question(s) will be able to solve the research problem Research question(s) is(are) specific to research problem and aim, but not to the industry partner, answer(s) to research question(s) will be able to solve the research problem Research question(s) is(are) related to research problem and aim, but not to the industry partner, answer(s) to research question(s) will not be able to solve the research problem Research question(s) is(are) vaguely related to research problem and aim, but not to the industry partner, answer(s) to research question(s) will not be able to solve the research problem Research question(s) is(are) not specific to research problem, aim and industry partner, answer(s) to research question(s) will not be able to solve the research problem 3.5
Keywords • Ability of keywords to identify relevant literature The stated keywords are perfect to identify relevant literature The stated keywords are likely to identify relevant literature The stated keywords are likely to identify both relevant and irrelevant literature The stated keywords are related to the research problem but not specific enough to identify relevant literature The stated keywords are too long or short or unrelated to the research problem and unlikely to identify relevant literature 1
References • Quality of the sources/references
• Relevance to the research problem
• Currency of the source/reference Sources noted are relevant, of good quality, current and presented in correct format Sources noted are relevant, of good quality, current but not presented in correct format Sources noted are relevant, of good quality but dated and/or not presented in correct format Sources noted are relevant, but not of good quality/dated/not presented in correct format Sources noted are not relevant, not of good quality and dated/not presented in correct format 2
Total 15

Editable Microsoft Word Document
Word Count: 597 words

Title: Ways of increasing revenue and attracting more customers


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