Description: Some people argue that the most important element of marketing is the product. They say that without a quality product, a company cannot be successful. Distribution, price and promotion are secondary to the importance of product and product quality. What is your view? Use real-world examples in your argument.
Details: The 1,000 word essay must:
1. Include a working title.
2. Be presented as a word or PDF document, white background, A4 Portrait format, 11/12pt, using black font colour.
3. Have page numbers.
4. Contain your name and student number (header or footer).
5. Be submitted on-line via Moodle using Turnitin by the due date and time (no emails).