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The international company must be new in Australia but could be existing in any other country for eg,Tata Motors in India.
As the international marketing director of a company, you have been assigned to develop a -market entry plan- for a product that is aiming to enter for a particular Australian market segment in 2020. Your tasks are:
Briefly explain the profile of Australian market segment and the product for this segment,
Identify the pros and cons of the most useful market entry modes that you have studied in this unit, and decide and explain the best entry mode strategy for your company, and
Design three frameworks outlining the pricing, distribution and promotional strategies.