Assessment 2 Information

Subject Code: BUS106
Subject Name: Marketing Principles
Assessment Title: Individual 4P’s Analysis
Assessment Type: Slide Deck
Length: 10 slides
Weighting: 30%
Total Marks: 30
Submission: Online via Turnitin
Due Date: Week 10
Your task
Individually, you are required to create a slide deck that brings out the traditional marketing mix elements for a product of your choosing.
Assessment Description
The purpose of this individual assessment is to develop your skills in using the relevant marketing analysis tools related to the four P’s of Marketing. This will enable you to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment.
Assessment Instructions
Step 1: Choose a specific product item (not service) to conduct a four P’s analysis on. Step 2: Using your learning in class and external research, complete the following tasks: Product Decisions (with reference to content in weeks 2 & 5):
· Identify the type of consumer product that you have selected. Give reasons to support your choice.
· Identify the various features that make up your product’s three layers. You may use a diagram or chart.
· Using the Product Life Cycle Model, identify the current stage of your selected product or product category. Give reasons to support your choice.
Price Decisions (with reference to content covered in week 7):
· Determine the pricing point of your product. Then, identify the pricing strategy used by the company that is selling this product. Give examples and reasons to support your choice.
· Identify various pricing tactics the company use to sell your product. Give examples and reasons to support your choice.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.

Place Decisions (with reference to content covered in week 8):
· Identify the channel of distribution the company uses to distribute your product. Give reasons to support your choice.
· Identify the level of distribution intensity for your selected product. Give reasons to support your choice.
Promotion Decisions (with reference to content covered in week 9):
· Identify the various communication strategies the company uses to advertise the selected product. Give examples and reasons to support your choice.
· Identify the various types of advertising used to advertise your product? Give examples and reasons to support your choice.
Step 3: Present your responses to the above in a slide deck made in a professional manner, with the following headings:
Title slide with student details
Analysis of Product Decisions
Analysis of Price Decisions
Analysis of Place Decisions
Analysis of Promotion Decisions
Reference List (you must apply Harvard Referencing Style)
In preparing your slide deck, you are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
You are also encouraged to make your work visually appealing and use appropriate diagrams, charts, pictures, etc.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.

Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS Assessment-Policy June-2019 Final.pdf
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.

Important Study Information Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties? How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.

BUS106 Assessment Marking Rubric – 4P’s Analysis 30%
Criteria F (Fail) P (Pass) C (Credit) D (Distinction) HD (High Distinction)
0 - 49 50 - 64 65 - 74 75 - 84 85 - 100
Theory Your slide deck does Your slide deck partially Your slide deck Your slide deck strongly Your slide deck clearly
Application not satisfactorily identifies and applies satisfactorily identifies identifies and applies and thoroughly identifies
identify and apply some relevant BUS106 and applies relevant relevant BUS106 theories and applies relevant
___ /12 relevant BUS106
theories and concepts theories and concepts BUS106 theories and
concepts and concepts BUS106 theories and
concepts
Data Your analysis lacks You have analysed You have analysed most You have analysed and You have analysed and
Analysis depth, and your some market specific of the market specific interpreted accurate market interpreted accurate and
interpretation is not information, although information required by information specific market
___ /12 relevant to the
assessment criteria your interpretation is not
always relevant to the
assessment criteria this assessment information
Slide Deck The format chosen for The format chosen for The format chosen for Your slide deck is Your slide deck is
Format your slide deck lacks your slide deck is your slide deck is professionally presented professionally presented
thought and appropriate, but major appropriate but some and have been submitted in and have been submitted
consideration for the improvements would improvements would appropriate format in an entirely appropriate
___ /6 intended audience enhance its
presentation enhance its presentation format
Total marks
__ /30 The reference list is
absent The reference list is
incorrect with major
errors The reference list is
correct, with minor errors
and the occasional major
error The reference list is correct,
with only the occasional
minor error The reference list is
correct, with no errors
Feedback and Grades will be released via Turnitin
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.