PDF with instructions attached.
Please use the Assignment Man191215943 (Also attached) to complete this second assessment.
Assessment 2 Information
Subject Code: MAN304
Subject Name: Issues in International Business
Assessment Title: Strategy Formulation Report
Assessment Type: Individual Written Report
Word Count: 1500 Words (+/-10%)
Weighting: 35 %
Total Marks: 100
Submission: Via Turnitin
Due Date: Week 8
The purpose of this individual international study analysis is to interpret the impact of the trade investment environment, the political and cultural issues that affect international business for destination countries. It also aims to identify possible strategies that firms can adopt when considering engaging with international markets.
To complete this assessment you will need to use the firm you selected in the Assessment. 1. This report is a summary of the strategy that you propose the firm adopts in the country that you selected in the first assessment 1. The strategy needs to be developed so that it gives the firm and its product the greatest chance of success in the international destination that you chose. The strategy requires that you conduct details research into the country that you have selected and summarising each factor using a heading and then develop a risk table using the sample provided in this assessment to rank the risks facing your business in the destination country.
The factors that you will need to research and summarise are:
1. Recent news about the country you selected regarding trade and investment friendliness, international relations between countries and emerging factors affecting market conditions
2. Local (host country) PESTEL factors
3. The top 3 risks that you believe your firm may face in that country based on your analysis.
4. Recommend one of the following strategies as a possible entry point for the firm:
a. Enter the country directly (using the firm’s own operations by starting a branch in that country), or
b. Partner with a firm in the destination country to enter that market
• You must Submit via Turnitin as a “WORD” document
• Please remember that you will need to cite the sources you used, so you are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. In referencing sources, you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list.
• Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria.
Page 1 Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
Page 2 Kaplan Business School Assessment Outline
Assessment 2 Marking Rubric
Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100
Analysis of Identified
Commercial and Risk
/10 Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria.
You briefly analyse some of the issues and your interpretation is not always relevant to the assessment criteria. You analyse most of the issues and your interpretation is well structured. You analyse and interpret issues thoroughly. You analyse and interpret the issues articulately and convincingly.
/10 The quality of your recommendation is poor and/or incoherent.
You have drawn some useful recommendations although a
more comprehensive analysis of the case study would have been helpful. You have drawn mostly useful recommendation.
You have drawn varied, wellresearched and compelling recommendation.
You have drawn dynamic, comprehensive and
/10 Your research lacks focus because of an unsuitable choice of sources. You have selected some appropriate scholarly sources.
Better use of quality sources would help focus your research. Your research is focused,
drawn from an appropriate range of scholarly sources. It is obvious that your research is focused,
complemented by a quality selection and range of scholarly sources. It is clearly obvious that your research is extensive and
focused, complemented by a
quality selection and range of scholarly sources.
Spelling, grammar and presentation/or grammar is consistently incorrect.
In-text referencing and/or reference list is mostly incorrect or non-existent Spelling, grammar and presentation have numerous errors.
In-text referencing and/or reference list is obvious but there are major errors. Spelling, grammar and presentation have numerous errors.
In-text referencing and/or reference list has only minor errors throughout Errors in grammar and spelling are rare and professionally presented.
In-text referencing and the resultant reference list is correct, with only the occasional error. Correct grammar and spelling throughout the analysis with no obvious errors.
In-text referencing and the resultant reference list is correct, with no errors.
Page 3 Kaplan Business School Assessment Outline
nt Marking Guide
Insert rubric here
Page 4 Kaplan Business School Assessment Outline