this is power point marketing presentation about sustainability marketing . the organization has been chosen for this presentation is PepsiCo.i will attach the brief that i must follow for this presentation.i will attach to you the template sustainability marketing issues file and you chose one of them to go deep with it and what should the slides should looks like and what to include in each slide.please read the brief first to understand the task and what is all about before you start writing and then you can go to the template to chose one of the 17 issues and to build the slides as required.i need also speech note on each slide 8-10 slides should be alright.please make sure to provide me excellent slides as this assessment is mandatory and i must pass it to pass the subject.thanks.
ASSESSMENT 3 BRIEF
Subject Code and Title MKT600 Marketing
Assessment Assessment 3: Presentation on Socially Responsible Marketing
Individual/Group Individual (Mandatory assessment)
Length Betwen 5 and 10 minutes in class for F2F and video recording for the online students.
Learning Outcomes This assessment addresses the following subject learning outcomes:
d) Reflect on the ethical issues that accompany marketing practices
Submission Due 23:59 (AEST/AEDT) Friday Module 6.1 (Week 11)
Total Marks 20 marks
· To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era;
· To provide an overview of sustainable marketing theory and their applications to marketing strategies;
· To acknowledge the importance of sustainable marketing;
· To critically analyse all relevant factors of ethical consideration in marketing practice.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of
business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appricition about the importance of social responsibilities of marketing.
Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT related to the assessments 1 and 2. However, assessments 1 & 2 provide students with thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3.
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This assessment task builds on your understanding of sustainable marketing, ethical and environmental consideration of marketing practices. This assessment requires you to produce a 5 - 10 minutes presentation for presenting in class (F2F students)
between week 11 and 12 or video (for the online students) to:
· Demonstrate your understanding about ethical consideration in marketing practices;
· Demonstrate your understanding about social and environmental responsibilitines in marketing practices.
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to review the sustainable marketing practices beyond the scenario in the assessment 1 and assessment 2.
This assessment requires your understanding of contemporary issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. A 5-10 minutes powerpoint presentation (for F2F students)/video recording (for
online students) on the above topic.
Note: To pass the subject, students must pass this mandatory assessment aside from achieving a total mark of 50%.
Submit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKT600 by the end of Module 6.1 (Week 11). For F2F students, presentation will be scheduled over the week 11 and 12. F2F students failure to present in class as scheduled by your learnig facilitator and upload your presentation in the Blackboard within the deadline will result in excluding your presenation from grading. Online students only need to upload their videor recording.
Learning Rubric: Assessment 3
Attributes Fail (Unacceptable)
75 -84% High Distinction
Articulation Presentation has poor Presentation is generally Presentation has logical Presentation is presented Presentation is in an
50% or illogical structure or flow.
Little variation in tone logically structured and flows adequately.
Some variation in tone structure and flow.
Variation in tone and intensity in a very logical way, with an advanced level of structure and flow. exceptionally logical way, with excellent structure and flow.
and intensity and intensity Good audience Variation in tone and intensity is advanced Variation in tone and intensity is highly
Minimal audience engagement Some audience engagement engagement
Good timing during the Very good audience engagement advanced
Timing of the delivery poor Timing delivery reasonable delivery
The presentation is Very good timing during the delivery engagement
Excellent timing in the
Presentation is Some parts of the engaging the audience. delivery
confusing. The idea presentation are The presentation is It is delivered within
is hard to decipher. confusing the audience. engaging the audience. the time limit.
The presentation is engaging the audience and stimulates fresh thoughts.
Recognises ethical Difficulty in formulating Difficulty in justifying Conclusions are justified Formulates and justifies Uses ethical principles to
and moral issues own opinion and lack of conclusions based on based on moral-ethical conclusions based on identify competing
accompanying marketing practices recognition of ethical principles and competing interests. moral-ethical principles but recognises different viewpoints. principles. moral-ethical principles. interests and views.
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50% Can recognise the Sophisticated
Does not clearly competing interests in understanding of the
demonstrate moral- arguments and identify ethical and moral
ethical reasoning. ethical issues embodied in them. positions.
Well-articulated viewpoint based on moral-ethical reasoning.
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