Market research
Submission details
Candidate’s Name Phone No.
Assessor’s Name Phone No.
Assessment Site
Assessment Date/s Time/s
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
In this assessment you are required to contract and manage an external consultant to complete research for your organisation, and monitor work activities in regard to the research project.
Assessment description
You need to meet with a consultant and complete a contract to secure their services for the required research activities. You also need to monitor, manage and report on work activities, to ensure that the research project remains in alignment with the research plan.
Procedure
From the case study provided you are required to complete the following steps:
1. With the supplied generic external consultants contract, you need to meet with the identified consultant (your assessor) from the case study and revise the contract to suit your requirements as the manager of the market research.
2. Using the supplied work activity information, develop weekly monitoring reports that:
? Progress of project: describes the progress of the market research project
? Adherence to plan: describes the adherence of work activities to the research plan
? Contractor performance: describes whether performance of external contractors is in line with expectations and contractual requirements.
Specifications
You must provide:
• A revised signed contract for the identified consultant (Step 1)
• A series of written Weekly Monitoring Reports (Step 2)
Your assessor will be looking for:
• Evidence that you have examined the case study and have understood the requirements of contract research consultants for the organisation.
Distance-based learners:
• Complete assessment as per instructions, except the meeting with the consultant (the assessor) will be via phone or Skype or other live telephone or video medium.
Case study
The CEO has decided to use Lombards Consulting to carry out the market research work in relation to Houzit’s plan to add the lighting fittings category to the assortment offer. Working from head office as 12 Clarence street Hendra Queensland, you organise to have a contract drawn up that covers all the areas of agreement in relation to the work including milestones.
The following activities occurred during the market research project.
• The phases Definition/Scope and Consultant/Supplier Selection were completed by the 2nd week of the project. 5% complete
• Develop market research information needs questionnaire – on time
• Document information needs – one week late – 10% complete
• Identify information to be gathered in research – one week late
• Identify source of information – one week late – 15% complete
• Consultant requests Houzit purchase all research materials – You approve everything except for the Australian Chambers of Commerce, Australia wide surveys costing $1,450
• Identify research participant – on time
• Identify research technique – one week late
• Identify timing requirements and budget – two week late – 30% complete • Consultant requests more time – You do not grant it.
• Primary Market Research including customer surveys, focus groups and interviews with Houzit staff/managers and customers. – Completed on time except for interviews with all Houzit managers and group buyer – 50% complete
• Consultant report difficulty working with store managers
• Secondary Market Research including the materials provided by Houzit.- Consultant requested internal customer data be taken off-site – You do not grant it - Completed on time – 70% complete
• Document research findings – on time
• Develop research report – two days late – 100% complete.
Sample contract
Contract for Supply of ___________
This Contract is made on the Date ____ Month ____ Year ____, between
_____________________(name) ,and _____________________(ACN)
City of ______________, State of _______,
and
_____________________(name) ,and _____________________(ACN)
City of ______________, State of _______.
For valuable consideration, the parties agree as follows:
1. (detail of Agreement is detailed here, _________________)
2. No modification of this Contract will be effective unless it is in writing and is signed by both parties.
3. This Contract binds and benefits both parties and any successors.
4. Time is of the essence of this contract.
5. This document, including any attachments, is the entire agreement between the parties.
6. This Contract is governed by the laws of the State of _______
Signatures
The parties have signed this Contract on the date specified at the beginning of this Contract.
_____________________ _____________________
Signature Signature
_____________________ _____________________
Name Name
_____________________ _____________________
Witness Witness
_____________________ _____________________
Witness name Witness name