INTERNATIONAL
UNIVERSITIES
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on micro environmental factors that influence them. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Linkages between Part A and Part B:
Part A serves to report on the micro environmental factors that affect your chosen business. It provides a comprehensive assessment of the challenges and risks posed to the business by its micro environment and proposes strategies to counter them.
Part B will focus on the macro environmental factors that affect your chosen business.
BIZ202 Assessment 1 Brief_Environmental_Scan_Part A Page 1 of S
LAUREATE
INTERNATIONAL
UNIVERSITIES
Instructions:
Choose an Australian or international business which is well known in the industry and still in operation. Write a report identifying and analysing any relevant information about the micro environment factors of the chosen organisation incorporating the following:
• Identify micro environmental factors that influence the chosen business specifically. These factors may include but are not limited to consumer behaviour, competitor analysis, social, suppliers, intermediaries, new entrants and public opinion.
• Analyse their impact on the business that may be in terms of but not limited to changes in business performance, structure, policies, profitability, value adding attributes, growth and market share.
• Propose solutions to challenges to counter prevailing/potential risks.
Submission Instructions:
Submit copy of Environmental Scan Report in only word document format (no pdf) via the Assessment link in the main navigation menu in BIZ202 and also via TumItIn link. 10% penalty will apply for failing to submit via Turnitln. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the Blackboard portal. Feedback can be viewed in My Grades.
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ASSESSMENT BRIEF
Subject Code and Title Assessment Individual/Group Length BIZ202 The Business Environment
Learning Outcomes
Environmental Scan Report — Part A
Individual
1000 words ± 10%
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making
d) Apply a relevant frameworks) to evaluate the macro and micro environmental influences on an organisation
Submission By 11:55 pm AEST/AEDT Sunday of Module 2 (Week 4)
Weighting
Total Marks
30%
100 marks