Recent Question/Assignment

Hi there, this is a marketing assignment. Just wondering how much it would be?
1500 words ( not including references, title page)
Harvard reference
For this assessment you will complete a critical analysis of an organization’s pricing, product and branding, distribution issues, and marketing communications issues for a particular service or good.
Key to this assignment are the words ‘critical analysis’. In other words, merely describing what is happening with this organization’s marketing mix for a particular service or good will not meet the requirements of the assessment. While you will need to explain what is happening, you are expected to critically evaluate what they are doing – does it work and why or why not! You will need to justify your comments that will probably need to be supported by references.
So, you will need to address the following:
• the product itself and how the organization makes use of its branding strategy. Is the product a stand-alone product or part of a product range? What is the reason the product exists?
• What is the pricing strategy for the product you have chosen to analyse? Why has the organization chosen this strategy?
• Why has the organization chosen the distribution strategy it is using? Is this effective or otherwise? Are there any opportunities missed because of the current strategy?
• Marketing communications covers a range of activities. What are the key strategies and media used to communicate with stakeholders in relation to the chosen product? How effective are these? Do they reach the target market/s?
• What recommendations would you make to the organization as a result of the analysis you have undertaken? How would these recommendations improve the marketing of the product you have analysed?
Remember that the depth of your discussion outweighs the number of words of the discussion. Brevity is important given the overall word limit but ensure that you are not superficial in your comments.
This assessment lends itself to a report format. However, you may write in any format you choose as long as it is appropriately allows you to address the issues you need to discuss in your analysis. You should use the third person. Proof read for spelling and grammar issues. Do not rely on ‘spell-check’ as often words are changed by the automatic completion feature and it will be correctly spelled but the wrong word.
Also, if you include an ‘Executive Summary’, ensure that it an executive summary that summarise the actual content of your paper. A reader should be able to read your summary and not need to read the rest of the paper to know the key points. Would you be prepared to base your whole grade on the content of your executive summary? A summary is not an introduction.
Learning outcomes Criteria Standards
Below Expectations Meets Expectations Exceeds Expectations
Level 1 (e.g. F) Level 2 (e.g. P) Level 3 (e.g. C) Level 4 (e.g. D) Level 5 (e.g. HD)
LO2 Application of marketing concepts relevant to product development & Marketing products
(10%) Inappropriate application of marketing concepts relevant to product development and marketing products Basic but appropriate application of marketing concepts relevant to product development and marketing of products Good application of marketing concepts relevant to product development and marketing of products Very good application of marketing concepts relevant to product development and marketing products Excellent application of marketing concepts relevant to product development and marketing products
LO2, LO3 Critical analysis of product and branding
(20%) Limited, irrelevant or inadequate critical analysis of the product and branding issues Basic but appropriate critical analysis of the product and branding issues Good critical analysis of the product and branding issues Very good critical analysis of the product and branding issues Excellent critical analysis of the product and branding issues
Critical analysis of pricing
(20%) Limit, irrelevant of inadequate critical analysis of pricing issues for the product Basic but appropriate critical analysis of pricing issues for the product Good critical analysis of pricing issues for the product Very good critical analysis of pricing issues for the product Excellent critical analysis of pricing issues for the product
Critical analysis of Marketing communications
(20%) Limited, irrelevant or inadequate critical analysis of marketing communications for the product Basic but appropriate level of critical analysis of marketing communications for the product Good critical analysis of marketing communications for the product Very good critical analysis of marketing communications for the product
Excellent critical analysis of marketing communications for the product
Critical analysis of product distribution
(20%) Limited, irrelevant or inadequate critical analysis of product distribution issues Basic but appropriate level of critical analysis of product distribution issues Good critical analysis of product distribution issues Very good critical analysis of product distribution issues Excellent critical analysis of product distribution issues
LO5 Understanding of the marketing mix
(10%) Limited or inadequate explanation of the relevance of the marketing mix being analysed Sound explanation of the relevance of the marketing mix being analysed Good explanation of the relevance of the marketing mix being analysed Very good explanation of the relevance of the marketing mix being analysed Excellent good explanation of the relevance of the marketing mix being analysed

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