Assessment 3: Stock Pitch Report
Length: 2 pages (maximum)
Due Date: Week 12 (see L&G for exact time)
Persuasive communication is a key skill needed in finance. This task provides an opportunity to practice written persuasive communication, as well as apply knowledge of equity markets and research information.
Accordingly, this task asks you to create a 2-page report of a persuasive ‘stock pitch’. You will be allocated a company to research in Week 8. You have 3 weeks to research the company and devise a ‘stock pitch report’, as you would do as a financial analyst making a recommendation to your investment board. Drawing on annual financial statements, stock price data and other reports/news, you will analyse the company based on the information you collect, and make a BUY, HOLD or SELL recommendation. Note that as a first-year course, you are not required to value the company, you will acquire these skills in subsequent finance courses.
Useful resources include: the Bloomberg terminals, Yahoo Finance, ASX or other stock exchange, Google, etc.
a) The table over the page provides a list of data for you to research and collect. All presentations must include this data as a minimum. You can include more data and information as appropriate to your company. You can present data as tables, graphs, charts, etc.
b) Each report needs to provide an overview of Strengths, Weaknesses, Opportunities and Threats (SWOT) for your company.
c) Each report needs to include and justify a BUY, HOLD or SELL recommendation. The justification forms a substantial proportion of your marks.
d) Based on the information you’ve collected and wider research, formulate a persuasive report of a maximum of 2 pages. Remember that the report needs to have structure (introduction, body, conclusion) and logical flow.
Marking Criteria: The guide for marking is provided over the page. This sets out the criterion and standards that are required for particular levels of performance (and therefore marks). You should study these rubrics closely in order to understand what is required and how you will be marked for your work. Referencing should follow APA guidelines.
Submission: Details regarding submission will be provided in the Assessment 3 section on L@G. Files must be named as follows: [family name]_[student number]_Assessment3. If there are any technical issues experienced please contact the course convenor. All assessment items need to have a completed assignment cover sheet, a digital version is provided on L@G.
Basic Information Data Details
Country of Listing
Name of Exchange
Number of shares outstanding
Description of the business
Stock price data:
Earnings per share
Dividend per share
Rubric – Stock Pitch (20%)
Criterion Weight (100%) Excellent Very Good Good Satisfactory Unsatisfactory
Depth and accuracy of content. 40% Explanations of concepts and data are clear and accurate. The recommendation is well supported with evidence and clearly justified. Explanations of concepts and data are clear and accurate. The recommendation is mostly well supported. Generally, explanations of concepts and data are sound. The recommendation lacks justification. Explanations of concepts and data are at a superficial level and inconsistent attempt is made to justify the recommendation. Explanations of concepts and data are inaccurate or incomplete. Little or no attempt is made to justify recommendation, or recommendation is omitted.
Justification of BUY, HOLD, SELL decision 40% The student provides a very persuasive argument that supports their decision and is supported by the data and other information provided.
The student has made a very good attempt to persuade the reader in the report to follow their recommendation. The decision is somewhat supported by the data and other information provided.
The student has made an attempt to be persuasive, but the justification lacks some conviction. The data and information provide some support.
The student’s attempt to justify the decision is adequate but could have had more conviction. Data and information may be inappropriate or inadequate.
The student has made little or no attempt to justify the decision or provides no decision. Data and/or information provided is inappropriate and/or inadequate.
Presentation and grammar Demonstrated English language proficiency, effective presentation, vocabulary, grammar and punctuation 10% Outstanding English language capability, including vocabulary grammar and punctuation. Excellent English language capability, including vocabulary grammar and punctuation. Well-developed written English, including vocabulary, grammar and punctuation. Some demonstrated proficiency in written English language presentation including vocabulary, grammar and punctuation. Limited or a poor level of proficiency in written English language, presentation including vocabulary grammar and punctuation.
Report Structure Demonstrated proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout 10% Outstanding proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Very high proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Well-developed proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Basic proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Limited or no demonstrated proficiency in structuring the report to maintain a logical flow with coherent transitions and connections throughout. Significant lack of cohesion in the flow of text.