Recent Question/Assignment

Task
This is part of your Agency pitch. This is the Assessment in which you put flesh on the bones outlined in Assessment 2. Using the organisation you selected in Assessment 1 and Assessment 2, your task now is to develop the detailed IMC Campaign Program that will allow you to achieve the objectives and creative strategies outlined in Assessment 2. As part of Assessment 3 you need to identify and develop the:
IMC Media and Contact Points
This means creating examples of your campaign e.g. sample advertisements, displays, etc for television, radio, digital, print, social media, etc. (e.g. Facebook, Google, Instagram, Twitter, etc.). In Assessment 2 you will have picked the communication channels and platforms. Now you must detail what is proposed for each channel and platform. Of course you will only choose the channels and platforms directly relevant to your IMC Campaign.
• Multimedia and multichannel (i.e. Television, radio, digital, print, social media, etc - determining the focus of your campaign.)
• Multiplatform (i.e. advertising, sales promotion, direct marketing, public relations, etc.- determining the focus of your campaign)
• Contact points, touchpoints, and critical touchpoints
Management and Campaign Controls
• Budgeting
• Evaluation of Effectiveness (how will you measure the success?)
Make sure your IMC plan is well structured with headings and is fluent and interesting to read to ensure time poor executives (CEO/Leadership Team) can understand the key components and actions.
You can use tables, graphics, flowcharts, images, screen-shots, videos/links and other tools to make this an interesting, concise and easily communicable report that is targeted to your client’s CEO and Leadership team. You will score more points for creativity!
Although there is no budget restriction on this project, you will need to propose a preliminary budget for your IMC Plan, detailing the spend for each channel and platform – A simple table format will suffice. It is essential that your budget only relate to the IMC problem under consideration. It is not to relate to the entire organisation.
A holistic, concise and informed report on the outlined questions using at least 10 academic and a broad range of academic references and sources. Be as creative as you like! However, ensure you answer all assessment criteria, include references and present in a report-style format. Ensure your A2 report format is as follows (marks will be deducted unless the following is included):
• Title Page: includes subject details, assessment number and topic, your name and ID number, title of the report, chosen brand, submission date.
• Table of Contents – with page numbers (not included in word count)
• Executive Summary – A one-page summary of your report (not included in word count).
• IMC Media and Contact Points
This means creating examples of your campaign e.g. sample advertisements, displays, etc for television, radio, digital, print, social media, etc. (e.g. Facebook, Google, Instagram, Twitter, etc.). In Assessment 2 you will have picked the communication channels and platforms. Now you must detail what is proposed for each channel and platform. Of course you will only choose the channels and platforms directly relevant to your IMC Campaign.
o Multimedia and multichannel (i.e. Television, radio, digital, print, social media, etc - determining the focus of your campaign.)
o Multiplatform (i.e. advertising, sales promotion, direct marketing, public relations, etc.- determining the focus of your campaign)
o Contact points, touchpoints, and critical touchpoints
• Management and Campaign Controls
o Budgeting
o Evaluation of Effectiveness (how will you measure the success?)
• Reference list Appendices (not included in word count)

Editable Microsoft Word Document
Word Count: 2759 words including Diagrams and References

This assignment is based on a restaurant named KAKI LIMA located in Melbourne CBD

Note: It is based on previous assignment


Buy Now at $19.99 USD
This above price is for already used answers. Please do not submit them directly as it may lead to plagiarism. Once paid, the deal will be non-refundable and there is no after-sale support for the quality or modification of the contents. Either use them for learning purpose or re-write them in your own language. If you are looking for new unused assignment, please use live chat to discuss and get best possible quote.

Looking for answers ?


Recent Questions

I need to know the charges of this assignment. Both Word questions need to be answered and the Packet tracer version 8 file is requiredNetworking AssignmentDesigning a solution for Small Office Home Office...ASSESSMENT BRIEFSubject Code and Name ACCT6001 Accounting Information SystemsAssessment Assessment 2 – Business Process AnalysisIndividual/Group Group of 3-4 studentsLearning Outcomes (a) Analyse and articulate...MODULE NAME: MODULE CODE:WEB DEVELOPMENT (INTRODUCTION) WEDE5010/d/pWEB DEVELOPMENT (INTRODUCTION) WEDE5020/dASSESSMENT TYPE: POE (PAPER )TOTAL MARK ALLOCATION: 100 MARKSTOTAL HOURS: A minimum of 30 HOURS...Figurative languageDescriptionMain plotTwistThemeIt's a narrative story so please make the characters express more emotion. Preferably in year 9-10 standard, make it about a type of social issue. E.g...College of Business, Hospitality and Tourism StudiesSchool of Accounting and LawDepartment of AccountingACC803: Advanced Financial ReportingSemester 1 | 2021__________________________________________________________________CASE...PhysicsIA3Student nameStudent numberTeacherMarking summaryCriterion Marks allocated Provisional marksResearch and planning 6Analysis and interpretation 6Conclusion and evaluation 6Communication 2Overall20ConditionsTechnique...CHAPTER 1 GLOBAL MARKETING IN THE FIRM39CASE STUDY 1.1Build-A-Bear Workshop (BBW): how to manage the global comeback?In spring 2010 the founder of BBW, Maxine Clark, is enjoying one of the beautiful May...Show All Questions