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Assessment 2 Information

Subject Name: Fundamentals of Entrepreneurship
Assessment Title: New venture short business plan (2500 words)

My product is that using coffee ground to produce anti-aging skincare product

Assessment Details
• Your business plan will follow the format given follow as:
• Executive summary.
• Company description
• Market analysis and environmental scan
• Organisation & management: vision, mission and values
• Service or product line and business unit/product unit analysis and direction
• Marketing & sales: positioning, targeting and integrated marketing planning
• Functional level objectives and goals and budgetary funding request
• Financial projections and key performance measures
• Action planning and scheduling across all function plans
• Contingency and measurement
• You will then make a recommendation for the future development of your new idea.
• The word limit for this subject is 2500 words maximum and your document, however, must contain standard business reporting components such as a title page, executive summary, introduction and conclusion. You should also support your business plan using figures and tables and offer secondary source evidence where required.
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Short Business PlanMarking Rubric
Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 65%-74%
Introduction
(8 marks) o Comprehensive statement of aims and scope. o Sufficiently detailed statement of aims and scope o Solid outline of aims and scope
Research and analytical skills Material supported by secondary sources.
Conducted market scanning and analysis
(12 marks) o Critically analyses and interprets business specific information to an excellent level of understanding.
o Analysis clearly identifies, defines and applies relevant theories and concepts.
o Extensive research is evident; quality selection and range of scholarly sources employed. o Analyses and interprets business specific information to a high level of understanding.
o Analysis convincingly identifies, defines and applies relevant theories and concepts.
o High degree of research effort evident; quality selection and range of scholarly sources employed. o Analyses business specific information to a good working knowledge.
o Good working knowledge of relevant theories and concepts.
o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature.
Argument, conclusion and justification – developed objectives for business functions.
Offered strategy and actions for each of these
(12 marks) o Draws together the key findings of the analysis comprehensively and convincingly.
o Excellent evaluations with succinct & highly developed plan of action. o Draws together the key findings of the analysis comprehensively.
o Very good evaluations with a number of credible items in the action plan. o Draws together the key findings of the analysis in a well-written manner.
o Good evaluations with several reasonable items in the action plan.
Business plan structure – covered all components of the BP
(8 marks) o Writing is consistently cohesive and of excellent academic and professional standard.
o Grammar and spelling are flawless (or close enough) t.
o Seamless flow between discussion points and sections.
o Business plan is professionally presented to required formatting standards. o Writing is cohesive and of high academic and professional standard.
o Grammar and spelling are of excellent quality.
o Logical and rational flow between discussion points and sections.
o Formatting is well presented with only minor errors. o Writing is easily readable but not always cohesive.
o Grammar and spelling are very good.
o Ideas/themes developed, but connections not always obvious.
o Flow and readability have opportunity for improvement.
o Format chosen is mostly appropriate.
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