MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
Assessment 1 - Individual report: Value proposition proposal and reflection
Assessment 1 - Individual report: Value proposition proposal and reflection
Due date: Week 6, Monday 26 August 2019 05:00 PM AEST (Queensland time)
Weighting: 50%
Length: 2000 words
Please note that academic misconduct and late submission penalties will apply to this assessment as per the university policies and procedures.
Assessment Overview
This assessment must be completed by students individually. The assessment is designed for students to develop innovation insight and practices aimed at developing a novel value proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel value proposition within an existing business or organisation.
Assessment Guidance
Further assessment guidance will be provided here. As we progress in the unit, the unit coordinator will add advice here in response to student questions and discussions. You are encouraged to ask questions and contribute to discussions in class and to create posts on the website discussion forum. Feel free to discuss your assessment ideas in the unit discussion forum, before you complete and submit the assessment.
Assessment 1 student guide (link)
Report format (link)
Assessment Task
You are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.
Your report must demonstrate:
1. Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9).
2. Logical and persuasive assessment of critical assumptions and uncertainties related to:
customer desirability; technical feasibility; and financial viability.
3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. Minimum eight (8) tools and techniques must be selected from the unit textbooks and online materials.
4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum eight (8) tools and techniques must be applied from the unit textbooks and materials.
5. Candid and critical self-analysis about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with examples of own behaviour.
6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.
Select a business or organisation impacted by the advances of a technology and/or sustainability trend which drives industry innovation.
Business such as, but not limited to:
Alipay (online payment platform)
Ebay (online shopping)
Maersk (international shipping)
Tesla (automobiles)
Lego (toys)
Procter & Gamble (consumer goods)
Samsung (electronics)
Siemens (industrial products)
Airbus (aeroplanes)
Government, not-for-profit, such as but not limited to:
University (education)
Healthcare services (health)
Ozcare (home care)
AusAID (aid)
Red Cross (aid)
A business or organisation that you are or have been employed at and therefore know well. It is important that no confidential information is included in the submitted report.
If in doubt about the selection of your business and organisation you must consult your local lecturer.
Select a technology and/or sustainability trend driving industry innovation to inspire development of a novel value proposition.
Technology trends such as, but not limited to (Manyika et al., 2013):
Artificial intelligence (Davenport & Ronanki, 2018; McKinsey Global Institute, 2018) Robots (Tilley, 2017)
Smart-connected-products (Porter & Heppelmann, 2014, 2015)
Blockchain (Carson, Giulio Romanelli, Walsh, & Zhumaev, 2018; Iansiti & Lakhani, 2017)
Augmented, mixed and virtual reality (Porter & Heppelmann, 2017) Big data
5G networks
Wearable products
Vegetarian meat
Sustainability trends supporting United Nations sustainable development goals (Brackley & York, 2019; United Nations, 2019):
1. No poverty
2. Zero hunger
3. Good health and well-being
4. Quality education
5. Gender equality
6. Clean water and sanitation
7. Affordable clean energy
8. Decent work and economic growth
9. industry, innovation and infrastructure
10. Reduced inequalities
11. Sustainable cities and communities
12. Responsible consumption and production
13. Climate action
14. Life below water
15. Life on land
16. Peace, justice and institutions
17. Partnership for the goals
Your selected innovation trend must be important to the selected business or organisation as that makes the innovation proposition and proposals important to its senior executives and stakeholders, the report interesting to read and your report writing exciting.
Assessment References
Aulet, B. (2017). Disciplined entrepreneurship workbook. Hoboken, New Jersey: Wiley.
Brackley, A., & York, B. (2019). What's next for sustanaible business? Retrieved from https://trends.sustainability.com/
Carson, B., Giulio Romanelli, Walsh, P., & Zhumaev, A. (2018). Blockchain beyond the hype: What is the strategic business value? Retrieved from https://www.mckinsey.com/business-functions/digitalmckinsey/our-insights/blockchain-beyond-the-hype-what-is-the-strategic-business-value
Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108-116.
Iansiti, M., & Lakhani, K. R. (2017). The truth about blockchain. Harvard Business Review, 95(1), 118127.
Li, C. (2019). Maersk – Reinventing the shipping industry using IoT and blockchain. Digital Initiative.
Manyika, J., Chui, M., Bughin, J., Dobbs, R., Bisson, P., & Marrs, a. A. (2013). Disruptive technologies: Advances that will transform life, business, and the global economy. Retrieved from
https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/disruptive-technologies McKinsey Global Institute. (2018, June). AI, automation, and the future of work: Ten things to solve for. McKinsey Quarterly. Retrieved from https://www.mckinsey.com/featured-insights/future-oforganizations-and-work/ai-automation-and-the-future-of-work-ten-things-to-solve-for
Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, New Jersey: Wiley.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Hoboken, New Jersey: Wiley.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64-88.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-16.
Porter, M. E., & Heppelmann, J. E. (2017). Why every organization needs an augmented reality strategy. Harvard Business Review, 95(6), 46-57.
Tilley, J. (2017). Automation, robotics, and the factory of the future. Retrieved from
https://www.mckinsey.com/business-functions/operations/our-insights/automation-robotics-and-thefactory-of-the-future
United Nations. (2019). Sustainable development goals. Retrieved from https://www.un.org/sustainabledevelopment/sustainable-development-goals/
Assessment Criteria
Your report will be assessed according to the following criteria.
Your report must demonstrate:
1. Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9). 40%
2. Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability. 16%
3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. Minimum eight (8) tools and techniques must be selected from the unit textbooks and online materials. 6%
4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum eight (8) tools and techniques must be applied from the unit textbooks and materials. 8%
5. Candid and critical self-analysis about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with examples of own behaviour. 10%
6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion. 6%
7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used. 4%
8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style. 4%
9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for the report, excluding references and appendices: 2000 words. 6%
Assessment 1 marking rubric (PDF link).
Assessment Submission
Submit your report with a cover sheet showing: unit number and name, assessment number, business name, your name and student number.
The assessment submission must be a Word file (.doc or .docx).
The assessment submission must be made here.
Submission status
Submission status No attempt
Grading status Not marked
Due date Monday, 26 August 2019, 5:00 PM
Time remaining 3 days 22 hours
Last modified -
Submission comments Comments (0)
ADD SUBMISSION
You have not made a submission yet.