Recent Question/Assignment

this is Digital Marketing online
This is a group case so for me is only 750 words.
On my Case I must talk about
Company : Ebay
Ebay Background
DMC analysis.
A brief summary of each company’s target marketing, positioning and branding from a digital /online perspective. 5. DMC mix analysis of each company on my case EBAY . Critically analyse how each company is (or not) utilising key digital communication tools such as the website, content and social media marketing, digital advertising, online PR, mobile apps etc., You can use course concepts to explain and justify the strategies chosen but also any areas they may need to work on.
I`m attaching the module material to help you to do the essay.
Please please please do not use repeat words,mix the words a little bit but make the text flows, be clear and objective.
The assessment should be submitted in a form and format that would be acceptable in the business world. All work must be word-processed, spell checked, grammatically acceptable, and professional in appearance. ? Should not be written from a 1st person context, but rather from the 3rd person perspective. That is, “I, we, my, our” are not acceptable; ? All claims and recommendations are to be supported by suitable and relevant marketing and/or theoretical principles; ? Should include a correctly constructed reference list and accompanying in-text citations as per University guidelines (APA Referencing). ?
Can use any combination of narrative, point form, diagrams, graphs, tables or images to increase the -readability- of the submission.

Editable Microsoft Word Document
Word Count: 867 words including References

Company Selected: EBAY

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