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Assessment Task 2: Market Research Proposal
Task Description
Using the 4 steps of the market research process develop a market research proposal for an identified customer segment from your organisation.
Within the process you will need to identify the sources of information with their advantages and disadvantages. You will also need to detail the research question, research process, and research design. Finally, you will need to discuss the ethical issues that may be faced in the course of the research and how these can be overcome or avoided.
You may refer to course notes, Kotler et al, 2013 p155-172, other academic literature and company information.
Note - All information will remain confidential
Assessment Format:
This assessment should be submitted in report format with an assessment cover sheet, title page, executive summary, table of contents, introduction, research proposal, conclusion, list of references and appendices (if required).

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