Assessment Three: Digital workbook of weekly exercises: Ongoing sequential assessment activity
Assessment Three: Ongoing sequential assessment activity
• Due: end of week 12 (Sunday 2 June, before midnight.)
• Submission: Electronic copy via Portal / Moodle / Turnitin (please note the maximum file size is 40MB) – must be one-word document – no cover sheet
• Weight: 40%
• Word count: 1,600 words ‘equivalent’ (the digital workbook - your 4 scaffolded tasks, plus Reference List and in-text citations, plus your supporting material is the ‘equivalent’ (or equals) 1,600… you do NOT have to type out 1,600 words.)
• Format: Ongoing sequential assessment activity: small scaffolded weekly tasks are compiled to form a digital workbook which is converted into a word document.
Expanded description:
In weeks 2 – 11 students will work on a number of tutorial-based activities, each of which are focused on the topic of the week (and will incorporate materials from earlier weeks). These tutorialbased activities form the framework around which students will continue to work at home, individually.
From Week 5 locate the ‘Assessment 3’ PDF on the Portal / Moodle / ‘Assessment’. Open and find the ‘Digital Workbook Tasks’ section in this document. You are encouraged to undertake all, or as many tasks, as possible. These are simple, fun and logical. Each task (or tasks) should be around 400 words (or the ‘equivalent’). Save each one on your computer and always back up your work.
Immediately prior to the due date students will be asked to select four of their tasks (your best responses to the tasks, each 400 words + images) and organise them into 1 document, including a complete Reference List. You should re-edit and tidy up your writing and referencing. Combine all four (and your Reference List) into one file and upload to the Portal / Moodle / ‘Assessment’ on/or before the due date. Students are encouraged to incorporate digitality into this assessment (hyperlinks, images etc. – but all must be referenced!)
Evaluation Criteria:
• Ability to address and academically complete each submitted task;
• Clear, correct use of relevant scholarly concepts, terms and theory linked to the material the student is examining, with terms precisely identified and referenced using the Harvard style. You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
• You MUST use a range of chapters from the TEXTBOOK when answering this question;
• Demonstration of further reading and research, using the Deakin Library & other Academic sources;
• Clear, creative and coherent use of expression consistent with an academic style of writing;
• Use of own words, with clear use of expression (language) that is easy to understand
Written Presentation and Submission Guidelines:
• Present the submission as 1 (one) word-processed document (including a Reference List), one and a half or double-spaced. Use Arial or Times Roman, 11 or 12 point for the body of the text. Set the top, bottom, left and right margins to be 25 mm wide to allow for comment. Include a header on each page that includes your name, student number and unit code. Include a footer on each page that includes the assignment name, page numbers and submission date.
• The assessment MUST be submitted (as one (1) word document), on the due date, via electronic submission (without a cover sheet), in the drop-box, on Moodle. Penalties will apply if it is not submitted on-time.
Frequent Mistakes / FAQ’s:
• Mistake: Students fail to clearly address each tutorial-based activity
• Mistake: Students address each tutorial-based activity without clear academic reference to concepts and terminology of the unit
• Mistake: Students do not use the prescribed (set) textbook
• Mistake: Students do not display further academic or scholarly reading and research
• Mistake: Students do not address all parts of the activity
• FAQ: Does my final submission have to ‘work’ as a coherent whole, like an academic essay? No.
• FAQ: Can I choose 5 activities for my final submission? No
• FAQ: Can I choose my ‘own’ activities? No
• FAQ: Do I have to reference? Yes • FAQ: Do I need 4 Reference Lists? No
1
Semiotics in everyday life: every day we encounter hundreds of signs and symbols – from the very obvious to the very discrete.
a) Select two semiotic devices that you encounter and take a photograph of each one;
a) Copy and paste the photographs onto a word document;
b) Using semiotic terminology, write a short analysis of each one (aim for 150-200 words each, not including in-text citations (author date page, number));
c) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
d) A range of concepts or theories from the textbook and other academic sources is required;
e) Reference each concept/theory (author date, page number) in the task and in your Reference List.
Task 2
Using google images:
a) Select 20 different images; copy, paste and resize them to fit on 3 or 4 A4 pages;
b) Label each one with a single word to describe the meaning;
c) Label each one with a single concept or theory from the textbook or other academic sources, that you used to assist you to describe the meaning;
d) A range of concepts or theories from the textbook AND other academic sources is required;
e) Reference each image and concept/theory (author date, page number) in the task and in your Reference List.
For example:
Sad (author date, page number) or http://www.layoutsparks.com/pictures/sad-8 Signified (Stewart & Kowaltzke 2008, p. 4)
3
Slogans and brands - Invent a slogan and brand name for a fictitious company or product or service.
a) Invent a slogan and brand name for a fictitious product or company or service;
b) Using the terms or concepts or theory from the textbook and other academic sources, outline the ideas / concepts / theories ‘used’ to create the slogan or brand name (you’ll need to let us know what you are selling);
c) You have 300-400 words, not including slogan, brand name and in-text citations (author date, page number);
d) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
e) A range of concepts or theories from the textbook and other academic sources is required;
f) Reference each concept/theory (author date, page number) in the task and in your Reference List.
Task 4
Using a 3D (video) digital advertisement (must be video / not a 2D advertisement!)
a) Copy and paste a link (URL) to a 3D (video) digital advertisement onto a word document;
b) Using the terms or concepts or theory from the textbook and other academic sources, outline your understanding of what message the advertisement is trying to get across;
c) You have 300-400 words, not including in-text citations (author date, page number);
d) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
e) A range of concepts or theories from the textbook and other academic sources is required;
f) Reference each concept/theory (author date, page number) in the task and in your Reference List.
Task 5
Games.
Is it possible to come up with a game idea that would be both fun to play and contribute to either positive social change or address current political, economic or environmental issues?
a) Invent a digital game that would be both fun to play and contribute to either positive social change or address current political, economic or environmental issues - give it a name;
b) Using the terms or concepts or theory from the textbook and other academic sources, outline the ideas / concepts / theories ‘used’ to explain what it would look like and how it would play;
c) You have 300-400 words, not including in-text citations (author date, page number);
d) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
e) A range of concepts or theories from the textbook and other academic sources is required;
f) Reference each concept/theory (author date, page number) in the task and in your Reference List.
6
Social Media for dummies:
a) Look back at your Social Media profile and academically identify how you have worked to create your identity;
b) Locate and describe 4 (four) different ways you have communicated your ‘private’ self to your ‘friends’ (aim for 80-100 words per description); use identity in each ‘description’.
c) For example: Hobbies: under interests, I have written ‘caving’. I put ‘caving’ as an interest in order to construct an identity (in-text citation) showing a particular ‘public’ self (in-text citation) that is adventurous and exciting… etc.
d) You have 300-400 words, not including in-text citations (author date, page number);
e) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
f) A range of concepts or theories from the textbook AND other academic sources is required;
g) Reference each concept/theory (author date, page number) in the task and in your
Reference List.
Task 7
A documentary's attempt to record reality offers a perfect area to consider all the questions about media truth, objectivity, bias and construction.
Write a four hundred-word pitch for a new documentary. You must include:
a) The Title; the target audience; your ‘method’ of construction; the ‘topic’ or ‘issue’ addressed; the ‘aim’ of the documentary.
b) Use the terms or concepts or theory from the textbook and other academic sources;
c) You have 300-400 words, not including in-text citations (author date, page number);
d) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
e) A range of concepts or theories from the textbook and other academic sources is required;
f) Reference each concept/theory (author date, page number) in the task and in your Reference List.
8
Reality TV is a form of social construction, they make it, we watch, they change it, we consume it etc. It is a little like a cycle of ‘ever more extreme’ challenges and situations.
Write a four hundred-word pitch for a new convergent (hybrid) Reality TV show. You must include
g) The original TV shows you are using; the Title; a catch phrase; the target audience; audience identification; opportunities for product placement/endorsement; how the contestants will be selected and portrayed/edited (what identity will they be allocated)? Will it have to be extreme? What are the risks? The end game (how the winner wins).
h) Use the terms or concepts or theory from the textbook and other academic sources;
i) You have 300-400 words, not including in-text citations (author date, page number);
j) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
k) A range of concepts or theories from the textbook and other academic sources is required;
l) Reference each concept/theory (author date, page number) in the task and in your Reference List.
Task 9
Using 2 (two) different 2D digital images of the 1 (one) celebrity:
a) Select 2 different 2D digital images of the 1 celebrity and copy / paste them onto a word document;
b) Using ‘identity’ from the textbook and terms or concepts and theory from a range of other academic sources, outline your understanding of what different ‘identities’ are apparent in the different images;
c) You have 300-400 words, not including in-text citations (author date, page number);
d) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
e) Reference each concept/theory (author date, page number) in the task and in your Reference List.
Task 10
Watch a children’s film (you CANNOT write on the film you wrote on in Task 11 or Wall-E) and take notes on its ideologies. Try to distinguish between ‘positive’ and ‘negative’, ‘surface’ and ‘passive’, and ‘dominant’ and ‘subversive’ messages. Then, in 300-400 words summarise (IDEOLOGICALLY) what the film is
‘all about’.
a) Use the terms or concepts or theory from the textbook and other academic sources, to ideologically summarise what the film is ‘all about’;
b) You have 300-400 words, not including in-text citations (author date, page number);
c) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
d) A range of concepts or theories from the textbook and other academic sources is required;
e) Reference each concept/theory (author date, page number) in the task and in your Reference List.
Task 11
Analyse a feature film of your choice (you CANNOT write on the film you wrote on in Task 10 or Wall-E) using only unit theory. You MUST use multiple chapters.
a) Using the terms or concepts or theory from the textbook only, analyse a film of your choice;
b) You have 300-400 words, not including in-text citations (author date, page number);
c) You do not have to define or explain the terms or concepts or theories you use; but you must use them correctly and reference them (author date, page number);
d) A range of concepts or theories from the textbook is required; you MUST use multiple chapters
e) Reference each concept/theory (author date, page number) in the task and in your Reference List.
And a final reminder:
Reference your work… always!