Question 23. Cross-tabulate the fast-food consumption classification with the following demographic characteristics: age (S1), gender (S2), payment method (d1_3_Recoded), number of people living at home (d3a_1-4_Recoded), education (D5) , income (d6_Recoded), employment (d7_Recoded), marital status (D8), and region.
Question 26. Do the ratings on the psychographic statements (q14_1 through to q14_7) differ for males and females? Formulate the null and alternative hypotheses and conduct an appropriate test.
Question 27. Do the respondents agree more with “I have been making an effort to look for fast-food choices that have better nutritional value than the foods I have chosen in the past” (q14_6) than they do with “I consider the amount of fat in the foods my kids eat at fast-food restaurants” (q14_5)? Formulate the null and alternative hypotheses and conduct an appropriate test.
Question 28. Can each of the restaurant ratings (q9_1, q9_7, q9_26, q9_36, and q9_39) be explained in terms of the ratings on the psychographic statement (q14_1 through to q14_7) when the statements are considered simultaneously?
Question 29. What conclusions recommendations do you have for Wendy’s management?