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MKTG216 – CONSUMER DEMOGRAPHICS
Group Project Instruction
Overview:
The Group Project consists of two parts: (1) Group Written Report and (2) Group Oral Presentation. They are designed to assess students’ ability of accessing and analysing data from census and other sources and applying the concepts, skills, knowledge and techniques they have learned in class to the issues in the real world. The group report and the presentation are also designed to assess students’ problem solving and research capability, effective communication capability, as well as teamwork and sustainable thinking skills. Students are expected to demonstrate knowledge of demographic structure and sustainability that are related to household consumption.
Students will form a group of three or four and choose one topic (from the four options) to write a group report of approximately 5,000 – 6,000 words for a group of 4 or approximately
3,750 – 4,500 words for a group of 3 (i.e. 1,250 – 1,500 words for each individual LGA, excluding charts, tables, references and footnotes) and make an oral presentation of 10 minutes based on the key results of the group report.
Submission Date/Time and Instruction:
• Group Report is to be submitted in softcopy (either in Word or PDF) to Turnitin via iLearn and in hardcopy to Business and Economics Student Services (BESS) by 10am on
Wednesday 22 May 2019. Each group only needs to submit one softcopy and one hardcopy. A FBE group assessment coversheet needs to be used for the hardcopy.
• Group Presentations are to be made in tutorials in Week 11 and Week 12.
Notes on Extension and Penalties
No extensions will be granted unless an application for special consideration is lodged and approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24-hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Special Consideration is made and approved.
Penalties: Penalties for plagiarism can be severe. The Turnitin (a plagiarism detection program) will be used to detect plagiarised materials in the group reports to ensure academic integrity and honesty.
Marks and Weighting:
• Total marks for the Group Report: 25 marks
Group Report will be assessed individually. Each individual member in a group will receive their own marks for their individual contribution to the Group Report.
• Total marks for the Group Presentation: 25 marks
Group Presentation will be assessed collectively. All members in a group are expected to contribute equally to the Group Presentation and all members in a group will be awarded the same marks for this component unless arranged otherwise.
• Group Project’s weighting of the final grade: 25%
Assessment Criteria:
• The Group Report will be assessed by the structure and clarity of the report, application of demographic concepts and techniques, quality of data analysis, correct interpretation of the results, extensiveness of research and citations of information/literature, and correct referencing format (see assessment rubrics for details).
• The group presentation will mainly be assessed by the effectiveness of the presentation by all members of the group. Teamwork in the Group Project will also be assessed through assessing the integration and cohesion of individual components into the presentation and the effectiveness of collaboration among all group members. It is expected that each group will make an oral presentation of 10 minutes on the main findings in the Group Report using Power Point slides (or a similar tool). All members of the group are expected to contribute to the oral presentation. Same marks for the oral presentation will be awarded to all members of the group. In case of dispute, group members should contact the Unit Convenor as soon as possible, so an alternative mark allocation method could be discussed (see assessment rubrics for details).
Topics: (Choose one topic from the following four options)
A. Demographic Profiles, Household Structure, Distribution and Inequality of Household Income, and Patterns of Household Expenditure on Mortgage and Rent in Blacktown, Fairfield, Newcastle, and Kuring-gai Local Government Areas (LGA) in New South Wales in 2016
B. Demographic Profiles, Household Structure, Distribution and Inequality of Household Income, and Patterns of Household Expenditure on Mortgage and Rent in Liverpool, Wagga Wagga, Ryde, and Willoughby Local Government Areas (LGA) in New South Wales in 2016
C. Demographic Profiles, Household Structure, Distribution and Inequality of Household Income, and Patterns of Household Expenditure on Mortgage and Rent in Canterbury-Bankstown, Campbelltown, Hornsby, and Northern Beaches Local Government Areas (LGA) in New South Wales in 2016.
D. Demographic Profiles, Household Structure, Distribution and Inequality of Household Income, and Patterns of Household Expenditure on Mortgage and Rent in Camden, Parramatta, Wollongong, and The Hills Shire Local Government Areas (LGA) in New South Wales in 2016.
Note: Once your group has chosen a topic, allocate one (1) Local Government Area (LGA) to each member of the group. If a group only has three members, please choose three LGAs for the Group Report. In special circumstances, if a group only has two members, please choose two LGAs for the Group Report.
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The Group Report is expected, but not limited, to include the following main sections:
• Introduction (by group)
• LGA 1 (by group member 1) o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of percentage distribution)
• LGA 2 (by group member 2) o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of percentage distribution)
• LGA 3 (by group member 3) o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of percentage distribution)
• LGA 4 (by group member 4) o Demographic Profiles
o Household structure and tenure of dwelling related information
o Household Income Distribution and Inequality (percentage distribution and Gini coefficient)
o Patterns of Household expenditure on mortgage and rent (level and patterns of percentage distribution)
Group Presentation is expected to present: o Comparison of the four LGAs (by group) o Key findings from the written report (by group) o Conclusion (by group)
Suggested contents for group report (a guide only):
1. Demographic profiles of your chosen LGA could include the following information: location (e.g. inner city, urban fringe, or other locational features), total populations (e.g. size, changes over times etc.), population age structure (e.g. pyramids, ageing or not), educational structures of the population (e.g. % of bachelor degrees and above), occupational structure (% of professional, manager, or labourers in the population, etc.), employment status (e.g. % employed or unemployed, % full-time or part-time), ethnic composition (e.g. % of Anglo-Celtic, Asian, or other ancestry groups), migration status (% Australia-born vs. overseas-born), and any other useful demographic information describing the differences or similarities of your chosen LGAs. These information could provide useful background information and possible explanations for your discussion on the distribution and inequality in household income and mortgage expenditure in the next sections. You could use data from TableBuilder and other sources (e.g. community profile and council publications). If the variables/information you look for are not available in 2016 census databases, you could use 2011 census data instead.
2. Household structure and tenure of dwelling related information – number of persons in family; family composition (couple family with no children, couple family with children, etc.); Family household composition; percentage distribution of tenure types (e.g. owned outright of dwellings, owned with a mortgage, rented, etc.), percentage distribution of housing suitability (number of bedroom extra needed, number of bedroom spare, etc), and other relevant information describing household structure and tenure types.
3. Household income distribution and inequality in the chosen LGA - percentage distributions of households in the LGA by income ranges and Gini coefficients in the LGA. You will be mainly use TableBuilder to generate data for this section and then calculate appropriate indicator to measure inequality.
4. Patterns of Household expenditure on mortgage and rent in the chosen LGA – percentage distribution of households by mortgage repayment categories in LGA and percentage distribution of households by expenditure on rent in the LGA. Analyse the patterns of household expenditure on these two major items and related them to the level and distribution of household income in the LGA. You will be mainly use TableBuilder to generate data for this section.
5. Citations of information and/or data from sources other than census TableBuilder data, such as council reports, relevant publications and analysis on NSW or Australia, and research papers on income and housing markets that could provide references to your analysis. The number and quality of citations reflect the extensiveness of your research. However, you only need to include relevant materials.
6. Provision of the details of references (both in-text and full details at the end of the report) - You can choose a commonly used referencing style in your disciplinary area, such as Harvard referencing system or other acceptable referencing style.
Access to data:
Instructions are given in the Week 5 lecture for accessing data for the Group Project. It is advisable that you use the following databases available in TableBuilder:
• “Counting Persons, Place of usual residence” for individual-level data i.e. Demographic profiles
• “Counting Families, Place of Enumeration” or “Counting Dwellings, Place of Enumeration” for Household-level data.

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