Assessment Details and Submission Guidelines
Trimester T1 2019
Unit Code HC3152
Unit Title E-Business
Assessment Type Individual Assignment
Purpose of the assessment (with As part of your individual assignment, you are required to develop a report based on the following article and video:
ULO Mapping) 1. ‘The future of the retail store – what does online mean for bricks and mortar?’
2. ‘Future of retail in Australia’ Available:
years-retailfuture-australia.html [accessed: 21 July 2018]
Students will be able to:
1. Critically analyse information technology issues for e-business and provide
solutions to these issues using their knowledge of information technology and practical techniques in e-business applications.
2. Apply theoretical and practical knowledge of Information Technology in the
leverage and adoption of e-business applications to provide competitive
advantage and strategic solutions for businesses.
3. Understand the ICT profession in e-business
4. Communicate using effective oral and written communication tools, act in a professional manner
5. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business
Weight 20% of the total assessments
Total Marks 20
Word limit 2500-3000 words
Due Date Week 10
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font and 2 cm margins on all four sides of your page with appropriate section headings.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard or IEEE referencing style.
The instructions to complete your assignment are as follow:
1. Select a retail store to be the focus of this assignment from the below list only:
Australia Post The Reject Shop Repco
Aldi Supermarket Priceline First Choice Liqueur
Bing Lee Myer Rivers
Big W Target Flight Center
Coles Dan Murphy Vodafone Shop
Chemist Warehouse Costco Optus Retail
IGA David Jones McDonalds
Harvey Norman Fantastic Furniture EB Games
JB-Hifi Bunnings Warehouse Rebel Sport
2. Briefly describe the current operation of your selected retail.
3. Conduct a further research in the peer reviewed recent journal articles in ProQuest or other reputable journal database to find at least Five (5) articles relevant to the assignment.
4. The ideas from these articles will be incorporated into the discussion in the main assignment.
5. An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment.
6. You should review and refine your refinement and polishing of the ideas and the communication of ideas, prior to the submission of the report.
7. Your report must lead to recommendations on how your selected retail store can become more effective through the use of internet technologies.
8. The structure of the report should be as follows:
• Holmes Assignment Cover page
• Table of Contents
• Body of the report
• Conclusions and recommendations
HC3152 Individual Assignment Marking Rubric
Criteria Excellent Good Satisfactory Beginning
Topic/Content /20% Directly relevant /(16-20) Somewhat relevant /(11- Remotely related /(6-10) Totally unrelated /(0-5)
Organization /10% Good organization; points are logically ordered; sharp sense of beginning and end Organized; points are somewhat Some organization; points jump around; beginning and ending are unclear Poorly organized; no logical progression; beginning and ending are vague
/(8-10) jumpy; sense of /(3-4) /(0-2)
beginning and ending /(5-7)
Quality of Information /20% Supporting details specific to Some details are nonsupporting to the subject /(11-15) Details are somewhat sketchy. Unable to find specific details
subject Do not support topic /(0-5)
Grammar, Usage, Mechanics, Spelling /20% No errors Only one or two errors More than two errors Numerous errors distract from
/(16-20) /(11-15) /(6-10) understanding
Interest Level /10% Vocabulary is varied; supporting Vocabulary is varied; supporting details useful Vocabulary is unimaginative; Basic vocabulary; needs descriptive
details vivid /(5-7) details lack “color” words
/(8-10) /(3-4) /(0-2)
Neatness /10% Typed; clean; neatly bound in a report cover; illustrations provided Legible writing, well-formed characters; clean and neatly bound in a report cover Legible writing, some ill-formed Illegible writing; loose pages
/(8-10) /(5-7) letters, print too small or too /(0-2)
large; papers stapled together
Referencing /10% References are consistently correct using Harvard style. No missing citations. Generally correct referencing (if called for) using Harvard style. References are used, but not used References (if called for) are
/(8-10) /(5-7) consistently missing or do not use correct
/(3-4) referencing style.
Assignment Score /100 * Convert to 20% = Final Score /20
The future of the retail store – what does online mean for bricks and mortar?
Published on 24 September 2013 in Events & programs, Latest statistics, Online business, Online presence,Online retail |
Earlier this year Netscape founder Marc Andreessen controversially claimed that “retail is dead”. He believed that online competition will result in the complete extinction of physical stores. But is this view a bit extreme? Founder and CEO of Retail Prophet, Doug Stephens thinks so. Speaking at the Online Retailer Conference, Doug strongly believes that in fact the future of retail will involve important roles for both physical and online. And this is largely because we don’t go shopping just to acquire things. It’s like saying we go to restaurants just to eat food. Shopping is a social ritual.
The statistics show that online retail is growing. 2013 will see an estimated $1.2 trillion in ecommerce sales around the world, which equates to year-on-year growth of 19%. Doug argues that is completely conceivable that by 2022, online will account for 30% of all sales. Buying online can offer convenience and competitive prices.
But shopping is about more than convenience and competitive prices. It also offers an opportunity to satisfy our deep human need for social interaction. Doug uses the example of people camping outside Apple stores for days or even weeks to purchase the latest iPhone or iPad. They could just buy the product online, or even in store a few days later. But it’s the experience they are there for.
Everything we know about retail is changing and, according to Doug, mobile is the accelerant on the fire of this change. The increasing popularity of smartphones is giving consumers greater access to information and products than ever. We think – and expect – that we can get anything we want, whenever we want, where ever we are.
We can already see a lot of innovation in how retailers are seeking to meet those expectations.Kate Spade created digital windows in New York which showcased products and offered a large touchscreen monitor to browse and purchase items. Your item will be delivered to you in New York within an hour – 24 hours a day.
Doug’s advice to retailers in the face of this change is to stop thinking about channels. Think about moments. Online technology offers your consumers the opportunity to buy your product in any moment. Your physical store, meanwhile, offers your customers experiences and moments to fall in love with your brand.
In the future your physical retail store will be less about distribution. Purchase and distribution will happen increasingly through online channels. Doug believes your store should start to focus
more on “distributing experiences”. The store will be less about taking something and more about experiencing or making something. One example of this is Sport Chek, who have created a concept store in Toronto [VIDEO] where physical and digital collide. Using 140 screens throughout the store, customers can play with products, view live Twitter reviews, request sample products to try, and even design and order their own custom Reebok shoes. According to Doug, the future of retail is very much “phy-gital”. It’s no longer about one or the other – it’s not a debate. Doug’s final advice is that you should stop competing to be the cheapest. You need to let your store be a source of media that gives remarkable experiences so that customers will want to buy your product in any moment from any channel that best suits them.
By Natalie, Dept Comms