Outline what codes of practices do. What is the difference between voluntary and mandatory codes of practice? What are three objectives of the ADMA code of the practice.
Outline the key types of legislation affecting business operation. Provide at least five examples.
Describe the structure/ form that direct marketing can take. 50-75words
What are the advantages and disadvantages to an organization of having a broad marketing mix? Provide at least two examples for each.
Against what kind of goals should marketing opportunities be evaluated? Provide at least five examples and briefly describe how they should be structured/ quantified.
Explain principles of marketing and marketing mix. 150-200 words
Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.150-200 words