ASSESSMENT 2A BRIEF
Subject Code and Title BIZ101: Business Communications
Assessment Assessment 2A – Resource Analysis
Individual/Group Individual
Length 1000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
Submission Due by 11:55pm AEST/AEDT Sunday of Module 4.1 (week 7)
Weighting 25%
Total Marks 100 marks
Context
Assessment 2A Resource Analysis involves reading widely, researching a topic and preparing a plan for the academic report you will write for Assessment 2B. The report will draw on the findings in your Resource Analysis to discuss a communication problem in business and recommend a solution. Choice of topic
Consider the quote below and choose one (1) of the two topics for your resource analysis. Use your research skills to gather the resources you need to create a PLAN for your report. To provide focus for your research, consider using your own organisation where you work, an existing organisation, or one that you have created.
“Communication among businesses has changed tremendously, thanks to social media and other advancements in technology” (Menon, 2017).
Source: Menon, A. (2017). Impact of Social Media on Business Communication. Retrieved from https://www.techfunnel.com/martech/impact-social-media-business-communication/
Topic 1
With increasing globalisation and a largely millennial workforce, one of the most pressing internal communication challenges that companies face is reaching and engaging with their employees.
Topic 2
With increasing globalisation, one of the most pressing external communication challenges that companies face is to improve marketing effectiveness in reaching their customers.
Instructions
1. Locate at least four (4) resources:
Two (2) reliable academic resources, namely peer-reviewed academic journals from the library databases, that will be useful for completing the Assessment 2B report.
Two (2) other types of resources such as books, ebooks, YouTube, conference proceedings, film, television, radio, podcast, websites, and social media.
2. Follow the suggested format provided in preparing your assessment and review the Learning Rubric below as your guide to how your assessment task will be marked. Please be sure to check this rubric very carefully before submission.
Organise your resources and relevant information into the PLAN in the appropriate sections. It will guide you in writing your report for Assessment 2B.
? You may use bullet points as desired.
? Do NOT write fully developed explanations and analyses; you will do this in your final report for Assessment 2B.
SUGGESTED FORMAT
Title Page (Compulsory – all information be on the first page by itself)
Your name and student ID
Subject and code
Assessment number and title - as shown on Assessment Brief
Due date
Word count
Subject Facilitator
Summaries of Resources (start on next page)
For each resource – state the author and year:
• Prepare a brief summary of main points, justifying why it is relevant to your report.
You should refer to this when you decide the themes to include in the discussion section.
Note: You must insert the full reference for each at the end of your plan in ‘Reference List’.
1.0 Introduction (on next page)
Include enough information to set the scene and introduce the extent of the topic to the reader, your chief executive officer. You should draft a brief introduction here that you will revise for the final report.
1.1 Background (to the organisation – real or otherwise)
1.2 The problem (state the problem you are trying to solve)
1.3 Purpose of the report (state the expected outcome i.e. what are you trying to achieve).
2.0 Discussion
This is where you present and discuss the findings of your research. Study the summaries of each resource. Bring together (synthesise) similar or different ideas from more than one source under each theme. Make sure you keep track of your resources by inserting in-text citations throughout your plan.
2.1 Subheading for theme 1 (i.e. Increasing globalisation)
2.2 Subheading for theme 2 2.3 Subheading for theme 3 2.4 Subheading for theme 4
3.0 Conclusion
The conclusion summarises what has happened to date. Explain what questions you expect will be answered in the conclusion of the report as a result of your analysis. You do not have to write a full conclusion at this stage.
4.0 Recommendation(s)
Recommendations provide advice on what to do next (in the future). Outline what types of improvements will be addressed in your report recommendations (but do not give specific recommendations).
Reference List
Write a complete reference for each resource you have included in your plan. Compile a reference list using APA 6th ed. style.
Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed. style: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&conten t_id=_2498847_1&mode=reset
Note: When you develop your report for Assessment 2B, you will add the headings ‘Table of Contents’ and ‘Executive Summary’ after the Title Page.
Uploading your assessment
1. Ensure you have a title page with ALL the information required.
2. Submit a ‘Word’ document only. A pdf file is not acceptable.
3. Upload your assessment to Turnitin first (compulsory) to self-check the similar areas of text found in your submission.
Hint: Submit to Turnitin at least one day before the due date. This will allow time to revise your assessment to enhance its quality, check the accuracy of your referencing, correct any other grammatical and spelling mistakes and avoid plagiarism before you submit.
4. Upload both your assessment and Turnitin similarity report into the Assessments section of the learning portal using the submission link for Assessment 2A- Resource Analysis. Important: If you upload to Turnitin only, your facilitator cannot see your assessment in the grading area, and it therefore cannot be graded.
5. Use Google Chrome or Firefox browser to upload. Safari browser often does not work.
• Your facilitator’s feedback can be viewed in My Grades.
Academic integrity
Locate and read the academic integrity policy https://www.torrens.edu.au/policies-and-forms and view the Academic Integrity Module in Blackboard (main menu in your subject page). It is your responsibility to observe the principles of academic integrity – or academic honesty. The assessment you submit must be entirely your own work. Serious penalties apply for any incidences of academic dishonesty.
BIZ101 Learning Rubric: Assessment 2A- Resource Analysis
Assessment Attributes
Fail
(Unacceptable) (0-49%) Pass
(Functional)
(50-64%) Credit
(Proficient)
(65-74%) Distinction (Advanced) (75-84%) High Distinction
(Exceptional)
(85-100%)
Structure
10% Does not meet the expectations of the required structure for the report. Meets most of the expectations of the required structure for the
report with some errors/omissions. Meets the expectations of the required structure for the report with minimal errors/omissions. Accurately and succinctly meets the expectations of the required structure for the report. Exceeds the expectations of the required structure for the report.
Content of the plan for the report
30% Demonstrates limited understanding of the purpose and content of each section of the plan for the report, but contains significant errors, or provides expanded report content rather than a description of the report content. Demonstrates some understanding of the purpose and content of each section of the plan for the report, but contains some omissions or minor errors. Demonstrates understanding of the purpose and content of each section of the plan for the report. Accurately and succinctly demonstrates an understanding of the purpose and content of each section of the plan for the report.
Includes some synthesis of information from multiple sources. Accurately and succinctly demonstrates a deep and insightful understanding of the purpose and content of each section of the report. Includes extensive synthesis of information from multiple sources.
Research
30% Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop topic idea. Demonstrates consistent use of credible and relevant research sources to support and develop topic idea, but these are not always explicit or well developed. Demonstrates consistent use of high quality, credible and relevant research sources to support and develop topic ideas. Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements.
Shows evidence of research and reading beyond the assessment expectations. Demonstrates expert use of high quality, credible and relevant research sources that will support and develop arguments.
Shows extensive evidence of research and reading well beyond the assessment expectations.
BIZ101 Assessment 2A Brief Page 5 of 6
Summaries
15% Limited understanding of topic researched and information presented does not show any evidence of evaluation and analysis of the resources.
Summary is poorly written with consistent grammatical errors Information is clearly communicated with sufficient evidence of understanding of the researched sources.
Information presented shows a fair attempt of providing evidence of evaluation and analysis of the resources.
Summary has minimal grammatical errors. Information is clearly communicated, and
there is a good level of
evidence in understanding the researched sources.
Information presented shows a good level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is a high level of demonstrated evidence in understanding the researched sources.
Information presented shows a high level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is expert use of demonstrated evidence of understanding the researched sources.
Information presented shows an expert evaluation and analysis of the resources with some critical thinking applied.
Summary has no grammatical errors.
Correct citation and referencing of resources
15% Demonstrates inconsistent use of paraphrases and direct quotations. Does not include correct references or in-text citations.
Does not use APA 6th edition style. Uses paraphrases and direct quotations appropriately with adequate in-text citations and references.
Uses APA 6th edition style, however may contain a few citation or referencing errors. Uses paraphrases and direct quotations and includes correct in-text citations and references as required.
Uses APA 6th edition style.
Contains few errors. Uses paraphrases and direct quotations well and includes correct in-text citations and references as required. Uses APA 6th edition style with no errors. Always uses paraphrases and direct quotations expertly and includes correct in-text citations and references as required.
Uses APA 6th edition style with no errors.
BIZ101 Assessment 2A Brief Page 6 of 6