2.4 Assessment Details
2.4.1 Applied Project - Part A Report (25%) / Part B Presentation (10%)
Type of Collaboration: Individual
Due: Presentation in class Week 5, Report via Turnitin Week 6
Submission: The presentation will be delivered in class in week 5 and the report via turnitin in Week 6
Format: This assessment task requires you to communicate in two formats: orally in class and written via a report. You will deliver a 5 minute presentation to the class in week 5. You must do this without any notes, you may use powerpoint if you wish. There will be automatic 25% penalty for any student who delivers their presentation referring to notes (electronic or written). You will receive informal feedback to help you refine your written report due the following week. The report must be submitted to turnitin.
Length: 1,000 words and 5 minutes
Curriculum Mode: Report
Each student is required to develop an applied project. This assessment requires you to identify and analyse marketing systems theory at work in the -real world-. First you must identify an Australian organisation that has a community engagement program as a part of their operations. Try to identify an organisation that has a program that has been established for a number of years, this will make it easier for you to gather information on these activities. Then you are required to link the most relevant aspects of marketing systems theory to the example you have chosen. You will need to demonstrate how the example you have chosen can be used to explain marketing systems theory. And finally you will need to suggest 1-3 ways the organisation can improve on their program.
You will be required to assess another student's work and incorporate the feedback you are given from another student. It is important to be able to provide constructive criticism and to be able to adapt based on feedback given. You will critique another students presentation according to the marking rubric and identify two aspects of their presentation you appreciated and two aspects that need further development. You will then need to submit the other student's critique of your own presentation with your written report with a short note outlining how you have addressed the feedback given (this will be in addition to the overall word count).
Criteria High Distinction Distinction Credit Pass Unsatisfactory
Superior overall Speaker/s Speaker/s uses Speaker/s uses The speaker/s The speaker/s fail
presentation style maintains good eye some of the some of the convey relevant to convey the
(e.g. engaging. contact with the following techniques following techniques information with relevant information
entertaining and audience, is to a superior to a reasonable clarity. but fails to and do not engage
interesting) appropriately degree: maintains degree: maintains engage or delight or delight the
animated, poised, uses a clear and engaging voice and the presentation is complemented by informative visual aids good eye contact with the audience, is appropriately animated. poised, uses a clear and engaging voice and the presentation is complemented by informative visual aids good eye contact with the audience and is appropriately animated. poised. uses a clear and engaging voice and the presentation is complemented by informative visual aids the audience audience
Valid arguments; Critical issues and Critical issues and Critical issues and Critical issues and Critical issues and
analysis of key problems were key problems that key problems that key problems were key problems were
marketing systems issues with relevant clearly identified, analysed, and supported were clearly identified. supported were partially identified. not clearly identified, analysed. missed or arguments not
supportive detail supported with analysed, and analysed, and linked and supported supported with
theory in a sophisticated way supported with theory to theory logic