Subject Code: MKT202
Subject Name: Marketing Research Essentials
Assessment Title: Research Plan-Individual
Total Marks: 40
Word Count 1000 words
Due Date: Week-13
In the continuation of your proposed research topic from Assessment-1 and 2, you will now be required to prepare a research plan for your proposed research. You can negotiate the format of this research plan with your lecturer. You will be continuing the same topic as your assessment-1 and 2 for your assessment-3 hence choose the topic wisely. Ensure your research proposal does not miss out on the following details.
• What will be your research approach and method?
• What will be your sample size and selection?
• What type of research will it be (Qualitative/Quantitative)?
• What would be your proposed method of analysis?
• What will be your proposed outcomes from this research?
You must use a minimum of 6-8 references excluding your textbook.
• 6-8 scholarly references to support your literature review.
• Wikipedia is not to be used and does not count as an academic reference.
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via
Important Study Information
Academic Integrity Policy
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For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
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Assessment Marking Rubric
Criteria NN (Fail)
0%-49% P (Pass) 50%-64% CR (Credit) 74%-65% DN (Distinction) 75%-84% HD (High Distinction) 85%-100%
Focus and content(20%) Weak sense of focus. Rationale and context is either wholly or largely unclear, and the proposal suggests a lack of knowledge of the area under
consideration. Little or no understanding of methodology / methods selected. A sound sense of focus and rationale, though some elements of this may be unclear. There is a basic knowledge of the area under consideration, as well as the methodology / methods selected. A clear sense of focus and rationale throughout. Good knowledge of the area under consideration, as well as the methodology / methods selected. A very good sense of focus throughout with the overall intention and rationale clear at every point. Strong knowledge of the area under consideration, as well as the methodology / methods selected. Excellent sense of focus throughout. Consistently high levels of understanding of the area under consideration with excellent rationale and context. The methodology / methods selected are critically positioned throughout.
Use of proposed methodology and, sample selection.
(40%) An inappropriate selection of methodology, sample selection not defined at all. Some relevant proposed methodology, a limited critical understanding of sampling methods and techniques with the overall focus and structure of the proposed research are not consistent. Clear and relevant proposed methodology, demonstrates basic understanding of sampling methods and techniques with the overall focus and structure of the proposed research being consistent. Appropriate links to the focus and structure of the proposed research have been made. Demonstration of solid understanding of relevant proposed methodology, strong understanding of sampling methods and techniques with the overall focus and structure of the proposed research consistent. Solid links have been made to the focus and structure of the proposed research. Demonstration of exceptional understanding of relevant proposed methodology, through understanding of sampling methods and techniques with the overall focus and structure of the proposed research consistent. A strong and appropriate critical stance is taken, with excellent and consistent links to the focus and structure of the proposed research.
Proposed outcomes(20%) An inappropriate selection of data collection tool/s, proposed outcomes not defined at all. Some relevant proposed data collection tools identified but requires major refinement. There are areas in proposed outcomes where the arguments are problematic and/or unconvincing. There is a clear attempt to set correct data collection tools. This is largely connected to the overall rationale and focus of the research throughout. Arguments for the research are convincing. Well defined and structured data collection tools. Proposed outcomes are defined in a clear and systematic way, and these are connected very well to the overall rationale and focus of the research. The proposal is cohesive and convincing. Excellent data collection tool , with clear, developed, sustained and cohesive rationales throughout the review and makes complete sense in relation to the rationale and focus of the proposed research.
Organisation / synthesis(20%) The organisation and structure of the research proposal are poor. The expression is unclear and claims are rarely supported by evidence. Referencing is weak, as are spelling and grammar. The organisation and structure of the research proposal are satisfactory, though there are areas which lack clarity. The expression is generally good enough and claims are mainly supported by evidence, though again there are gaps.
Referencing may require some improvement, likewise with spelling and grammar. The organisation and structure of the research proposal are sound. The expression is good and most of the arguments made are supported by evidence in a logical and sequenced way. Referencing, spelling and grammar are all sound. The organisation and structure of the research proposal are very good. The expression is strong, with arguments supported by evidence in a logical, sequenced and consistent way. Referencing, spelling and grammar are all strong. The organisation and structure of the research proposal are excellent. The expression is excellent throughout, with arguments supported by evidence in a logical, sequenced and consistent way. Referencing, spelling and grammar are all exemplary.
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