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Week 9 Case: The Basic Social Media Mistakes Companies Still Make.
Topic: The Issues and Challengers associated with information systems reshaping industry.
Question 1: Why are there so many marketers that are unable to show the impact of their social media investment? Provide 5 examples and discuss.
Question 2: Why is the “brand essence” of a business important for social media channels? How does a multichannel social media strategy contribute to success?
Question 3: When considering platforms - select four social media channels (e.g. facebook) and discuss the application of the platform in the development of sales and brand equity.
Question 4: In what ways does social media efforts positively contribute to the bottom line? How does social media contribute to ROI? Discuss.

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