Task description: 2A Group Presentation on an Innovative Transportation Product/Service
Task Length: 15 minutes plus Q&A
Date Due: Week 10
Task Weight: 15%
Each group is required to deliver a 15 minute presentation (plus questions and discussion). A PowerPoint presentation is highly recommended, but try to make your presentation creative
THT2105 Tourism and Transport V1 S2 2018 Page 13 of 37 This Subject Guide complies with the Subject Outline authorised by the Course Committee
THT2105 Tourism and Transport
and visual and not just a series of slides with words. Video material may be used, but wisely and sparingly. Groups are also required to provide a hard copy of their slides to the subject coordinator/lecturer (prior to commencing the presentation).
You should address each of the elements above and any other issues you feel are important to your proposal. You should aim to provide the audience with a clear understanding of your proposed product/service, its location, the issues to be addressed, and your overall recommendations and conclusions based on your research, analysis and learning and understanding from the topics covered in this subject. Every team member should participate in the presentation to obtain a mark. All presentations will occur in week 10.
Task description: 2B Group Report on an Innovative Transportation Product/Service
Task Length: 2000 words
Date Due: Week 11
Task Weight: 25%
In addition to the presentation, each group is required to submit a 2,000 word written report, which is worth 25% of total assessment and is due by the end of week 11. The report should be analytical and evaluative in style and be based on research evidence rather than personal opinions, drawing on theories and concepts discussed throughout the semester. Use relevant examples to strengthen your analysis and to support your arguments.
The report should include the following:-
• A Title Page with the students' names and numbers, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
• An Executive Summary which includes the main findings and recommendations of the report;
• A Table of Contents with section numbers, section titles/headings and page numbers;
• An Introduction that provides an overview of the report and its contents;
• The Main Body of the report in sections, which should include the following elements:
o A brief description of the proposed product/service, whether it is new or adapted from another location;
o A detailed justification of the idea/concept based on existing products and services, how it meets an identified market gap and its potential application;
o An evaluation of existing links with other modes/types of transport and with other parts of the tourism industry at the destination and how the proposal will strengthen these links;
THT2105 Tourism and Transport
o A brief analysis of target markets for your proposed product/service, how it will meet their needs, and how it will be marketed to them;
o Outline financial estimates for the cost of developing the product/service; and
o A proposed implementation plan.
• A Conclusion, which summarises the main findings of the report and discussion of recommendations arising from your research and analysis;
• A Reference List and in-text referencing in APA Referencing Style with a minimum of six (6) academic journal articles, texts (e.g. the prescribed text), government sources and relevant media sources (e.g. newspaper articles, trade publications) to support your discussion; and
• Any relevant Appendices (e.g. maps, plans, illustrations, statistics).
When a group of students is presenting either orally or in a written submission, all students should share the workload. Students should notify the subject coordinator/lecturer as soon as possible of any team problems, such as interpersonal conflict, imbalance of contribution, communication difficulties, or withdrawal of a team member. It is desirable that these matters be resolved within the group. However, where this is not possible the subject coordinator/lecturer will decide on a resolution, which may include allocation of marks individually based on individual contributions to the presentation and final report.
Criteria used to grade this task:
1. Identify the target markets for your proposed product/service (e.g. leisure, VFR, business, locals), how it will meet their needs, and how it will be marketed to them;
2. Justify the idea/concept based on existing products and services, an identified market gap, the appeal of the new/innovative product and its potential market demand;
3. Examine in detail the nature of the concept and its potential application(s);
4. Evaluate existing links with other modes/types of transport and with other parts of the tourism industry at the destination and how the proposal will strengthen these links;
5. Outline financial estimates for the cost of developing the product/service;
6. Propose an implementation plan for new product/service.
Estimated Student Workload: 14-16 hours