Recent Question/Assignment

Assessment Information
Subject Code: MKT202
Subject Name: Marketing Research Essentials
Assessment Title: Designing Data collection tools.
Weighting: 30%
Total Marks: 30
Word Count N/A 4/5 pages
Due Date: Week-9
Assessment Description
In the dynamic world of marketing research, keeping yourself up to date with contemporary trends is very important. This assessment will enable you to identify scope of research, various research topics along identifying and designing suitable data collection tools.
Based on your research topic from assessment-1 you are required to design primary data collection tools.
Your submission must include
1. One page diagram of your research plan including timelines and benchmarks.
2. Design a survey questionnaire using different types of scales, techniques etc.
3. Create a diagram of test market study for the same research.
In preparing your assessment, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Your document MUST follow a professional structure:
Cover page that contains your details, assessment details etc. (Kaplan coversheet is no longer required.) Questionnaire (Maximum three pages)
Test Market Study Diagram (One page)
Reference List (you must apply Harvard Referencing Style)
. .
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
MKT 202 Assessment Marking Rubric
Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100
Your Questionnaire does not satisfactorily identify and apply
relevant Marketing
Research theories and concepts
Your Questionnaire partially identifies
and applies some
relevant Marketing
Research theories and concepts
Your Questionnaire
satisfactorily identifies and applies relevant
Marketing Research theories and concepts
Your Questionnaire strongly identifies and applies relevant
Marketing Research theories and concepts
Your Questionnaire clearly and thoroughly
identifies and applies relevant Marketing
Research theories and concepts
Your analysis lacks depth, and your
interpretation is not relevant to the
assessment criteria
You have analysed some market
specific information, although your
interpretation is not
always relevant to
the assessment
You have analysed most of the market
specific information required by this
You have analysed and interpreted accurate
market information
You have analysed and interpreted accurate
and specific market information
The format chosen for your Questionnaire lacks thought and
consideration for the
intended audience
The format chosen for your
Questionnaire is satisfactory, but
major improvements
would enhance its effectiveness
The format chosen for your Questionnaire is
appropriate but quite a few improvements
would be needed for a
professional audience
Your Questionnaire is professionally presented
and has been submitted in a format that, with
some tweaks, could be suitable for a
professional audience
Your Questionnaire is professionally
presented and has
been submitted in an
entirely appropriate format
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Editable Microsoft Word Document
Word Count: 1994 words including Diagrams, Questionnaire and References

Topic : Consumer Brand preferences for Mobile phones
Note: It is based on previous assignment

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